Blogging – Why Write Small Blog Posts?

For the beginning blog writer, this guidance may seem counter-intuitive, but experience has proven this out.   How long a blog should be, depends upon several factors, but, generally, shorter is better.  The guidance varies depending on the source, but the limit should be at least 300 to 500 words if you want your blog to be ranked by search engines like Bing, Yandex, Ecosia, etc…  This is especially true when considering your mobile device user.  Try reading a 3,000 word blog post on your cell phone sometime and see how much fun it is.

There are a number of benefits to writing smaller blog posts. Among the best is a lower bounce rate, which can improve your SEO and conversion rate. However, there are times when you may not have enough time to write a lengthy post. In these cases, it might be better to stick to shorter, more digestible pieces of content. This will ensure that you are able to get your message across. Here are three of these benefits:

It takes less time to write a short piece.

You can write twice as many posts if you spend half as much time on a single piece. Longer blog posts have more SEO benefits as they are more likely to receive backlinks and social shares. The longer content also gets more conversions. And because Google’s algorithms are complex, longer posts will get higher Google rankings. In addition, shorter pieces will save you time, which means you can write more frequently.

It is easier to read. Shorter blog posts are easier to digest.

You will find it easier to remember the information you’ve written. Moreover, it is also easier to post them on a regular basis. Usually, writers do not have the time to write a 1,000-word post every week. Therefore, if you’re not comfortable writing such long posts, try to keep them to a maximum of 300 words.

Writing shorter blog posts is better for SEO.

Compared to long posts, shorter ones are more concise and are better for search engines. While longer posts can generate more social shares, they are worse for SEO. But if you’re trying to generate conversation, the smaller ones are perfect. There’s no harm in making them more compact. So, go ahead and write more! It’s worth it in the long run.

Shorter blog posts have less content.

They’re easier to produce and have a higher chance of being read. Unlike longer posts, shorter articles don’t take as long to write. But, you’ll need to remember that the shorter they are, the more likely they are to be shared on social media and receive search traffic. And, as with long-form content, shorter blog posts are more effective in terms of SEO.

The length of your posts can impact your traffic.

Generally, a blog post should be between two hundred words. While longer posts may have a higher search engine ranking, shorter posts have greater chances of getting readers to visit your website. If a post is too long, they won’t be useful for your SEO strategy. They will be read, but they won’t be very valuable. If they are too long, they will simply turn off visitors.

Short blog posts are more readable.

They’re more likely to get read and viewed by readers. Often, longer posts have higher page views, but they are not as relevant. Likewise, shorter blog posts are more likely to be shared by a wider audience. This makes them more valuable for SEO. This is a great advantage for blogs, and it’s important to consider the benefits and drawbacks of each.

Shorter blog posts are better for SEO.

They will earn you more backlinks and social shares. Besides, they will be more popular. For your business website, you’ll receive more traffic by writing more articles in a shorter period of time. A short post is also better for SEO. If you have a large number of visitors, you’ll get more clicks and conversions. But, it’s not a good idea to write a long article unless you want to lose them, because it won’t be read.

Long posts don’t generate many comments.

They do not make your website more visible. They don’t get much search traffic. In addition, they are not good for SEO. Creating long-form blog posts is a great way to drive more traffic to your site. Nonetheless, a longer article can generate more engagement and traffic. But it’s also bad for SEO. If you’d rather avoid this problem, consider writing shorter blog posts.

Other Benefits of Small Blog Posts

  • Are easier to read on small mobile devices (e.g. cell phones, iPads)
  • Allow for focused research, information completeness and subject matter completeness
  • Reduce time to completion of writing, keyword and category research
  • Allow keywords and categories to be aligned
  • Allow content to assembled and broadened in small elements, which can be later added as related references
  • Are easy to update, revised, and republish
  • Provide more activity on site for SEO optimization

Some Basic Guidelines For Writing Small Blog Posts

  • Skip the fluff, which can turn readers off
  • Keep length appropriate to the purpose and subject of the post. Generally, you don’t need to write an encyclopedia to define a term, word, and concept
  • Divide you content to take appropriate advantage of whitespace to emphasize and organize your blog post
  • Leverage your blog post title to convey your message
  • Use section headers to convey your point
  • Maximize your first sentence
  • Be concise and direct in your writing
  • Use Graphics and Pictures to enrich your message