Blogging tip – Write small posts

For the beginning blog writer, this guidance may seem counter-intuitive, but experience has proven this out.   How long a blog should be, depends upon several factors, but, generally, shorter is better.  The guidance varies depending on the source, but 400 to 500 words is, generally considered the upper limit.  This is especially true when conserving your model device user.  Try reading 3,000-word blog post on your phone sometime and see how much fun it is.

Benefits of Small Posts

  • Are easier to read on small mobile devices (e.g. cell phones, iPads)
  • Allow for focused research, information completeness and subject matter completeness
  • Reduce time to completion of writing, keyword and category research
  • Allow keywords and categories to be aligned
  • Allow content to assembled and broadened in small elements, which can be later added as related references
  • Are easy to update, revised, and republish
  • Provide more activity on site for SEO optimization

Some Basic Guideline

  • Skip the fluff, which can turn readers off
  • Keep length appropriate to the purpose and subject of the post. Generally, you don’t need to write an encyclopedia to define a term, word, and concept
  • Divide you content to take appropriate advantage of whitespace to emphasize and organize your blog post
  • Leverage your blog post title to convey your message
  • Use section headers to convey your point
  • Maximize your first sentence
  • Be concise and direct in your writing
  • Use Graphics and Pictures to enrich your message

Related References