Have you ever wondered what people think of; whenever they hear SEO, people always ask, what is SEO? SEO stands for “search engine optimization.” Search engine optimization is the process of optimizing your landing page or website for Google’s search engine. The Google search engine uses an algorithm to look for a couple of different things to list a website when a person types in a specific set of keywords.
Keywords are what internet users type into Google’s search engine when looking for a product or service. When you use Google (or any other search engine) to search for a term, have you ever wondered how the websites in the first search results page got there when there are probably thousands of other competing websites that match your search term? The answer to that question is Search Engine Optimization (SEO). Those first few websites had better SEO than their competitors. So, what is SEO? Simply, it is a marketing strategy used to increase the ranking of a website in search engines.
Everybody is interested in the first few contents or the first few websites. You may wonder why SEO is so important. Some of those websites (such as Wikipedia, Facebook, and Microsoft) got to the first search results page without much help from SEO because their brand names are sufficiently famous to get them listed in the first page. The other websites rely on SEO to get them to the first or second search results page. Users rarely go beyond the first few search result pages when searching for a term. For example, you as a person, when was the last time you clicked on the 10th page of a google search?
If you Want Effective Traffic on your blog or website through SEO, you need to consider the following.
The main (and effective) SEO methods are the following:
- SEO titles, headers, and URL addresses
- Writing SEO content
- The use of multimedia
- Regular updates
SEO Titles, Headers, And URL Addresses
The title of a webpage is different from its heading. The title is displayed on the ‘tab’ of that webpage, while the heading is displayed. When you enter a search term (known as the keyword), the search engine finds websites whose title, heading, and URL address match the given keyword. If the website’s title, heading, or URL address matches your keyword, then that website is given a higher ranking than others. For example, if the keyword you entered is “greenhouse, ” a website with the URL address: ” http://www.greenhouse.com ” is given a higher ranking than a website with the URL address: ” http://www.Agriculture.com “.
You will usually see several hyperlinks linking that website to other websites when you visit a website. These links are known as backlinks. Wikipedia is a good example of backlinks. All the reference websites are listed at the bottom of a Wikipedia article. These hyperlinks (at the bottom of an article) are backlinks to the respective reference websites. Backlinks help to increase the ranking of a website. Generally, the more backlinks a website has, the higher its ranking. And these make it more accessible to visitors than other websites or blogs.
Writing SEO content
Search engines try to match the entered keyword with the content of websites. For example, if your keyword is “football,” the search engine will search for articles having the term “football.” However, millions of articles will have the term “football” in them. The search engine will rank these articles according to the “keyword density” of the articles. Keyword density is calculated by dividing the number of keywords in the article by the total number of words and multiplying the result by 100. For example, if a hundred-worded article has the keyword “football” repeated twice in it, the article has a keyword density of 2%. Articles having a keyword density of 0.5-2% are generally given the highest ranking.
The Use Of Multimedia
Everybody prefers graphical websites compared to plain-text websites. The major search engines know this, and therefore, they give websites containing multimedia (graphics, videos, and flash applications) a higher ranking than other websites. To gain more visitors and to have an Effective SEO through multimedia, including more pictures of what your website talks about. For example, if your website talks about houses, ensure to have as much as possible, enough pictures of Houses that can help push up your web during the search.
People have an unquenchable thirst for new information and facts. You need to update your website regularly, everyone wants to be fed with the latest, any website with stale information is likely not going to be accessible easily to people that are searching. The major search engines address this need by giving the regularly updated websites a higher ranking than other websites.
The Role of Google in SEO Writing
We definitely know that it is google that ensures the availability of every website during each search; as a result, there are some little secrets that a blogger must know. To help put his or her blog at the peak of the ranking, everyone will have easy access to the blog or website.
What does Google’s algorithm look for?
The main things that Google is looking for when ranking your website are titles, keyword density, and backlinks. The tile of your website needs to have your keywords in them. Let’s say a search engine optimization company wants to rank for the term “Best SEO Company,” the title of the webpage or post that is being optimized should start out with those keywords. Like the example above, “best SEO Company in Phoenix AZ.”
The next step would be implementing those keywords within the content or text of the webpage or post. The keyword density, which means how many times that keyword is stated within the text, usually needs to be around 2-4 percent for Google to see relevant. Don’t add the keywords too few times or too many because Google will see you as either a spammer or not relevant enough. Backlinks are simply links from other sites related to your business. For example, we want to make a blog post about SEO because we are building a backlink to an SEO website. We would construct a blog post with the SEO-related keywords in it, and we would put the link of the website that we are trying to build the backlink to within the text of that blog post.
Google will then read that blog post and discover that the post you created is related to the website, and both of them have similar keywords in them. Now, you can just link from any website, it has to be a high-quality site with at least a PR 2 or better, and that’s the hardest part. Not every site allows you to build links that point to other sites.
Some Necessary Tips for Effective SEO writing
SEO article writing requires strategic efforts.
Many content writers don’t bother to research their topics before getting started with their write-ups. This reduces the relativity and authenticity percent of their articles and in the end, all their efforts go unrewarded. So, to write good quality SEO articles, you must always research your topics properly and provide exact and legit information to your readers. Proper and refined research about the topics can make your articles SEO friendly and give your website good rewards.
Targeting the right keyword is very important
Many writers think that stuffing too many keywords can help their articles reach the top of search engine results, but it is absolutely wrong. If your article targets too many keywords, then search engines will face problems scanning your content. However, a single keyword or a group of three or four keywords will easily help these search spiders to examine your write-ups and promote them among readers.
Proofreading is also a good way of making your SEO articles interesting.
You must check out all spelling errors and grammar issues after completing writing content. This will bring proficiency to your write-ups and help you reach your target audience easily.
SEO article writing can bring success to your online business. By following the SEO article writing tips, you can easily produce interesting and high-quality content for your readers. So, focus on your content’s quality, research well on your topics, and choose the right keywords, and I’m sure you will stay ahead of the game. Be consistent in constantly updating your website and blogs with the latest information your blog is all about. With the right pictures and videos in place and the right keywords, I assure you that the availability of your website will definitely be on the highest ranking.