Have you ever wondered what the difference between writing a blog and writing an article is? Today, the words “blog” and “article” are often used interchangeably and almost synonymously, so much that the line between the two is virtually nonexistent. Although the two make up a quality online strategy, blog posts and articles are entirely different.
One of the most common questions is: is a blog considered an article? To answer this, you’ll need to be aware of the difference between blog posts and articles. Blog posts are meant to be posted on a weblog (blog), while an article can be published on any traditional media or digital publication such as a website. Now folks, let us see some of the other differences between articles and blog posts, shall we?
Facts Vs. Personal Opinion
This is one of the biggest differences between articles and blog posts. Ideally, an article is supposed to be factual and clear of personal opinion. Article writing should focus more on reporting, providing statistics, facts and information.
On the other hand, blogs posts are generally informal and impersonal in nature. A nice blog should be more conversational, more interactive, casual and should draw in the reader by encouraging them to be more active.
SEO Keywords Requirements Vary
Typically, blog posts are meant to rank higher in search engines. They capitalize on SEO keywords to create a more robust SERP that will reach a wider audience. When writing a blog, it is important to take into consideration the use of SEO keywords to create better traction that will have the most significant impact on your digital strategies.
With articles, SEO is not the primary focus and can be quite insignificant especially when they’re not online-based. Even when an article is published online, there is less emphasis on SEO keywords.
Article Vs. Blog Posts Length and Style
Blog posts are basically short, often ranging from 300 to 3000 words. Blog posts are meant to be quick and snappy and should get the point across in the most concise way. In a generation whose interest in verbose literature has fallen behind, blog posts should take less reader’s time and should be easy to read on the go. They should be written in a more casual tone, that is involving and not overly complicated. Use of slang, sentence fragments, and short paragraphs is accepted in blogging.
On the other hand, articles have no standard length. They can be anywhere between 3000 words or words long. They should have flawless grammar and spelling. Articles follow a more sophisticated, journalistic writing style. They explore a topic in-depth, which makes them more extensive.
How and When to Use Articles and Blogs?
Today, businesses looking to grow their online relevance must generate quality content. This may be in the form of blog posts or articles.
Articles are best placed on websites of businesses that need to keep their clients abreast with up-to-date information quickly and regularly. Blog posting is best suited where your goals include an increase in your stature as an industry thought leader, growing your brand recognition, and creating better visibility on search engines.
But, really, these rules are not cast on a stone!
Unlike in the past, we are experiencing a blog-article convergence where blog posts are increasingly becoming factual and well researched. We also have longer posts that are going past the SEO keyword needs to create value for the readers. 1,000 (and even 3000) words blog posts have become fairly standard. With new Google algorithms, it is becoming important to create blog posts that deliver more value, are longer, and are more professional.
You can use the different nuances of article writing and blog writing to create a truly robust SERP. You can include both types of content on your website to amp your engagements and SEO.
While their styles may be different, the message conveyed through your article and blog posts should be consistent so that your branding efforts are not sabotaged. Your overall marketing goals and digital marketing strategies will help you determine whether to use blog posts, articles, or both.