Blogging – Why use internal links?

Internal links are hyperlinks added to your page which link you to other pages within your own site. There are a lot of fluff articles out there and a lot of discussion around whether you should use them for the reasons of Google optimization or search engine optimization (SEO). However, I believe that the best reason to use internal links on your web pages and blog pages is to guide your readers to other content that is closely related to the current page or blog post. This means they don’t have to search for other posts and/or scan down your posts to find other related older articles. Providing these internal links can get you additional page/blog use without relying on Internet search engines to bring people back to your pages or blogs.

What can the use of internal links provide?

Internal links can provide an opportunity for the typical blog or webpage writer to benefit from, among these are:

Facilitates Site Navigation

As of already mentioned, adding closely related internal links can make it easier for your readers to define related content and move through your site. Thus, increasing your site views per visitor on your blog or website.

Constructs a hierarchy between blog post or pages on your site

Adding internal hyperlinks, builds a hierarchy between the pages or blog posts to the other posts to which they are linked.  For example, if you create a primer page or blog post on the subject and then build topic-specific pages or blog posts that address topics identified in your primer page or post linking your primer page or blog posts to all of these sub-topic pages or blog posts creates a hierarchy of association.

Creates Page Or Blog Posts Authority

Now I freely admit that this one is a little more dubious than the previous two benefits that internal links provide, but if the search engines are looking at your website do in fact create page or blog post authority rankings, then the associating of the pages will assist in generating a page or blog post authority ranking. This is especially true if you intentionally use a strategy of building a peer middle hierarchy amongst your webpages or blog posts. Basically, creating a parent-child hierarchy at the top of which is a single page or blog post.

Conclusion

Truthfully, I use internal links for the first two reasons, to facilitate site navigation thereby making it easier for my readers to find information that I want them to see and constructing hierarchies and relationships between content within each of the various blog sites which I operate. I have found these two reasons to have added more than enough value in the increase of views per visitor on my blog sites to make internal links valuable and worth the time and effort to add.