# Blogging – Why use internal links?

- Link: https://lifeandwork.blog/blogging-why-use-internal-links/
- Published: 2026-08-13T03:59:11-05:00
- Author: Bert Swope

Internal links are hyperlinks added to your page which link you to other pages within
your own site. There are a lot of fluff articles out there and a lot of discussion
around whether you should use them for the reasons of Google optimization or search
engine optimization (SEO). However, I believe that the best reason to use internal
links on your web pages and blog pages is to guide your readers to other content
that is closely related to the current page or blog post. This means they don’t 
have to search for other posts and/or scan down your posts to find other related
older articles. Providing these internal links can get you additional page/blog 
use without relying on Internet search engines to bring people back to your pages
or blogs.

 * ![](https://i0.wp.com/lifeandwork.blog/wp-content/uploads/2020/03/d5aeb-icon-
   1728549.jpg?resize=790%2C790&ssl=1)

## What can the use of internal links provide?

Internal links can provide an opportunity for the typical blog or webpage writer
to benefit from, among these are:

 * ![](https://i0.wp.com/lifeandwork.blog/wp-content/uploads/2020/03/e8fdb-depositphotos_209804828_ds.
   jpg?resize=790%2C527&ssl=1)

### Facilitates Site Navigation

As of already mentioned, adding closely related internal links can make it easier
for your readers to define related content and move through your site. Thus, increasing
your site views per visitor on your blog or website.

 * ![](https://i0.wp.com/lifeandwork.blog/wp-content/uploads/2020/03/9c928-depositphotos_4439427_ds.
   jpg?resize=790%2C673&ssl=1)

### Constructs a hierarchy between blog post or pages on your site

Adding internal hyperlinks, builds a hierarchy between the pages or blog posts to
the other posts to which they are linked.  For example, if you create a primer page
or blog post on the subject and then build topic-specific pages or blog posts that
address topics identified in your primer page or post linking your primer page or
blog posts to all of these sub-topic pages or blog posts creates a hierarchy of 
association.

 * ![](https://i0.wp.com/lifeandwork.blog/wp-content/uploads/2020/03/3b036-seo-896175.
   png?resize=790%2C416&ssl=1)

### Creates Page Or Blog Posts Authority

Now I freely admit that this one is a little more dubious than the previous two 
benefits that internal links provide, but if the search engines are looking at your
website do in fact create page or blog post authority rankings, then the associating
of the pages will assist in generating a page or blog post authority ranking. This
is especially true if you intentionally use a strategy of building a peer middle
hierarchy amongst your webpages or blog posts. Basically, creating a parent-child
hierarchy at the top of which is a single page or blog post.

## Conclusion

Truthfully, I use internal links for the first two reasons, to facilitate site navigation
thereby making it easier for my readers to find information that I want them to 
see and constructing hierarchies and relationships between content within each of
the various blog sites which I operate. I have found these two reasons to have added
more than enough value in the increase of views per visitor on my blog sites to 
make internal links valuable and worth the time and effort to add.

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