How to Use Pinterest to Promote Blog

Pinterest can be an effective tool to drive traffic to your blog. Results may take time to show, but creating high-quality content and employing analytics will allow you to expand your reach over time.

Claiming your website on Pinterest (free for Business accounts) will increase its visibility, unlock analytics and enable Rich Pins.

1. Create a profile

As a blogger, if you wish to promote your blog on Pinterest it is advisable to create a profile to draw people’s attention to it, share Pins from you, and follow boards relevant to it. A good place to begin would be adding your profile picture and creating boards relevant to your niche – using keywords in descriptions and titles also makes finding you easier on the platform.

Create either a personal or a business account on Pinterest. A business account offers various advantages over its personal counterpart, including access to the Business Hub and Analytics which help monitor how people engage with your Pins, as well as up to four separate accounts linked under one business account.

It’s recommended that you devote 10-15 minutes each day to pin content to your Pinterest profile, such as repining 2-3 third-party pins, or organizing group boards by niche and category. Remember only pin high-quality material if possible and organize any multiple boards accordingly; if it no longer applies, delete or make private as needed.

Use keyword-rich Pins. Food bloggers should create vertical images (1500x1500px) with legible text overlays and bold brand or URL-specific calls to action for maximum recognition. Pinterest search algorithms rely heavily on keyword phrases when ranking Pins; including these in descriptions can help your Pins rank higher in search results.

Be mindful of both impressions and saves. Impressions provide a good indication of how successful your Pins are performing, while saves are an indicator that users have saved them to one of their Boards – this can increase traffic back to your blog.

Google Analytics makes it easy to track which Pins are driving the most traffic to your blog by providing an in-depth list of top Pinterest referrals; click any to view which pages they drive traffic directly. From there, make adjustments and strategies to maximize Pinterest visits!

2. Pin your blog posts

Before uploading blog posts to Pinterest, it’s essential that you create an eye-catching pin that grabs people’s attention. There are various free online tools you can use to do this; vertical images (1000×1500 seems ideal) with large font sizes are best; additionally, make sure you include your website address somewhere on it so people can click through and learn more.

Target keywords to make sure your pins get seen. Pinterest is a visual search engine and the most successful pins include recipes, tutorials, tips and ideas related to searches like “easy lasagna recipe” or “back to school lunch ideas”. Pins have longer lives than tweets or Facebook posts and may continue bringing traffic long after their initial posting date.

Be mindful that it’s vitally important to create multiple pin designs for every piece of content in order to appeal to different audiences and increase overall engagement on Pinterest. Monitoring performance using Pinterest Analytics provides valuable insight into which pins perform well or don’t, giving insight into which types your audience prefers and helping you focus more heavily on producing more of those types of pins.

Rich Pins are another fantastic tool for bloggers. Rich Pins are special pins that feature extra information such as recipe ingredients, cook time, author byline and pricing details – applying to become a Rich Pin creator can be done via Pinterest’s Business Centre here – these pins have proven themselves time and again by increasing clicks by 300%; make the investment today!

If you’re creating lots of pins for blog posts, setting up boards to store them all will take some time and thought. Divide them up into categories and create meaningful titles so you can quickly locate what you need quickly while making sure that it reaches the right people. Use Pinterest Analytics to track which pins are receiving more saves, clicks, and traffic so you can double down on what works.

3. Pin your recipes

Food bloggers will find Pinterest an invaluable way to drive steady, passive traffic to their blogs over time. Optimizing your profile, crafting beautiful pins, and linking back thoughtfully are key. Below are a few strategies to get you started:

Create a list of your best blog posts and design custom vertical Pin images for each one, adding them to relevant boards on Pinterest with keywords in both descriptions and URLs – this will help search engines index it better! Use Tailwind’s free scheduling tool or other options such as BoardBooster or Buffer; just be mindful of overdoing it; too many Pins in a short period can look spammy and drive followers away!

Join Group Boards that focus on your niche as another effective way of expanding your audience. These boards allow multiple contributors to pin content around a common theme, quickly expanding reach. Simply search for any groups open to new members and follow instructions on joining. Make sure that regular contributions are made by consistently posting high-quality material.

Make use of tools like Pinterest analytics to monitor the success of your pins and boards. Pay close attention to which ones are receiving saves, clicks and traffic and focus on expanding those pieces of content further. Using rich Pins (which display extra details such as ingredients used in recipes, cook time estimates or author bylines) will also increase their discoverability on Pinterest.

Experiment with different styles and posting times until you find what resonates best with your target audience. Evenings and weekends tend to perform best for food-focused pins; however, every audience differs – it’s essential that you find out what resonates most.

If you want to level up your Pinterest game, check out this amazing eCourse from a food blogger who gets over 100,000 pageviews a month on Pinterest! It’s well worth your investment, as this strategy works across any food blog (even those in Mommy/Parenting niche). Even without Tailwind’s usage – she discusses manual pinning strategies so it could still prove beneficial for many bloggers!

4. Pin your products

Pinterest is a visual search engine, and when used correctly can drive steady traffic to your blog for months or even years. To maximize traffic on Pinterest, focus on crafting helpful, eye-catching pins that link back to evergreen content like recipes, how-tos and seasonal posts. Furthermore, create multiple versions of each image (with different colors or fonts) before using each version as its own pin.

As you post content to Pinterest, use your website URL in the Pin description so people can easily find you when clicking through from Pinterest, as well as track its performance. Furthermore, adding a “Pin it” button on your website enables visitors to easily share posts with their followers.

Make sure your pins are optimized for Pinterest by including keywords in their description, image and alt text. A tool like Keywords Everywhere may help in this endeavor or simply spend some time browsing Pinterest to identify content which performs well.

To increase your reach and visibility on Pinterest, it’s essential that you pin other people’s content as much as your own. A general rule of thumb would be 4 images from other sources for every one that comes from your own website. Join group boards related to your niche for increased exposure for your Pins.

Your best bet for optimal Pinterest posting times is checking your Analytics or experimenting with various posting times.

Create a business account on Pinterest so your Pins are tagged with your website name and have Rich Pins enabled, to ensure they stand out to users and provide access to special features and analytics which can increase engagement with your audience.

If you want a hands-on approach to learning how to effectively use Pinterest to promote your blog, I highly suggest Lizzie’s Pinteresting Strategies eCourse. I have personally found it to be one of the best manual pinning courses out there and features strategies applicable for bloggers in any niche. Plus, use code PINNING5 and save $5!