Despite all the hype around search engine optimization (SEO), there are some very simple things that a writer can do while creating their blog posts which will improve their SEO and in some ways make the blog procedure read. Perhaps, the easiest way to do this is to replace pronouns with the actual name of the person object or subject being described or discussed. Instead of saying ‘it’, say car, barn, bus, or whatever ‘it’ refers to. With a little practice and some careful editing this is a simple approach which can add much SEO value to your writing.

Table of Pronouns

Here’s a quick list of pronouns to consider when writing and editing your blog post. This table of pronouns is by no means complete but it is an excellent starting point for some quick wins.

Subject Pronoun	Object Pronoun	Possessive Adjective (Determiner)	Number	Gender	Person
I	me	my	singular	Neutral	first
you	you	your	singular or plural	Neutral	second
he	him	his	singular	masculine	third
she	her	her	singular	feminine	third
it	it	its	singular	Neutral	third
we	us	our	plural	Neutral	first
they	them	their	plural	Neutral	third
one	one	one’s	generic	Neutral	third

Here is an example of how replacing pronouns can quickly and easily improve the SEO of a paragraph in an Article and provide some tactful repetition for the reader to reinforce you message.

Before With Pronouns

Raspberries are the perfect summer treat. They can be quite prolific, producing baskets of berries, if they are cared for well. Having raspberries growing on your property adds beauty and delight; walking out to your yard and picking raspberries fresh off the bush is one of the small joys of life.

After Without Pronouns

Raspberries are the perfect summer treat. Raspberries can be quite prolific, producing baskets of berries, if raspberries are cared for well. Having raspberries growing on your property adds beauty and delight; walking out to your yard and picking raspberries fresh off the bush is one of the small joys of life.