Tag: author marketing

The Role of Email Marketing in Ebook Promotion

Posted on 2025-11-152026-08-12 by Bert Swope

Essential Concepts: Email marketing helps promote ebooks by building a targeted subscriber list, sending brief personalized messages, and using automation to reach readers at the right time. Track opens, clicks, sales, and unsubscribes to judge what works and adjust your approach.

The Struggles of a Self-Published Author

Posted on 2018-07-272026-08-13 by Bert Swope

Essential Concepts: Self-publishing offers control and higher royalty rates, but most authors earn little, often under $5,000 a year. Many keep a day job or freelance to cover expenses while writing and publishing on the side.

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