How to Measure Customer Engagement in an Online World

Customer engagement is a powerful catalyst for converting prospects into customers. It drives loyalty and improves sales. But how do you measure the impact of customer engagement? Here are some tips. First, determine what kind of engagement you need. In some cases, engagement is as simple as asking questions. In others, it requires some research … More How to Measure Customer Engagement in an Online World

What does CRM Mean?

  What is CRM? CRM (customer relationship management) is a type of ERP application, which are used to facilitate sales, marketing, and business development interactions throughout the customer life cycle. What does a CRM Application do? A CRM application capabilities, broadly, encompass: Marketing Integration Lead management, email marketing, and campaign management Sales Force Automation Contact management, … More What does CRM Mean?