Tag: decision content

How to Write Better Comparison Posts for Tools and Alternatives

Posted on 2026-05-202026-07-05 by Bert Swope

Comparison posts are the highest-impact content for decision-makers—but only when they’re built around the reader’s choice, not a feature dump. Learn a simple framework to structure comparisons, highlight what actually matters, and end with a fair, actionable recommendation.

How to Write Safer Pros and Cons Lists for AI Summaries

Posted on 2026-04-092026-08-12 by Bert Swope

Pros and cons lists can help readers compare choices, but they are easy for AI systems to oversimplify. Clear scope, concrete wording, and explicit limits make the list easier to summarize without changing its meaning.

Essential Concepts
State scope. One point per bullet. Use concrete, bounded claims. Add limits. Avoid false symmetry.

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