Social media can increase ebook sales, but only if you choose the right platforms, target the right readers, and track real engagement, not just likes and shares. Strong visuals, clear keywords, direct audience interaction, and careful use of ads, communities, and email can improve reach, downloads, and sales.
Essential Concepts: choose platforms well; target real readers; measure engagement; use visuals, keywords, ads, and direct outreach.
Effective ebook marketing starts with knowing the reader, shaping a clear book description, and pricing with care. Build an author brand, promote early through social media and reviews, and use local and niche channels to reach the people most likely to buy.
Essential Concepts: Reader focus, clear description, smart price, early promotion, brand, social proof.
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Should eBook authors use DRM? It can deter casual copying and satisfy publisher or agent rules, but it also limits legitimate use and rarely stops determined piracy. Essential Concepts: DRM limits copying; can protect revenue; may frustrate readers; watermarking is a lighter option; choose based on goals and distribution.
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