Tag: marketing analytics

How to Use UTM Tags for Email and Social Traffic

Posted on 2026-04-042026-08-20 by Bert Swope

Essential Concepts: UTM tags identify where blog traffic comes from, such as email or social, and they make channel performance easier to compare. Use consistent source, medium, and campaign names, then review the data in analytics to see which links bring the right readers.

Social Media Posts Per Day For Success

Posted on 2023-09-292026-07-05 by Bert Swope

How often should you post on social media? The sweet spot depends on your audience, platform, and goals—focus on quality, consistency, and timing to boost engagement without overwhelming your followers.

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