Why Unit Testing is Important

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Whenever a new application is in development, unit testing is a vital part of the process and is typically performed by the developer. During this process, sections of code are isolated at a time and are systematically checked to ensure correctness, efficiency, and quality. There are numerous benefits to unit testing, several of which are outlined below.

1. Maximizing Agile Programming and Refactoring

During the coding process, a programmer has to keep in mind a myriad of factors to ensure that the final product correct and as lightweight, as is possible for it to be. However, the programmer also needs to make certain that if changes become necessary, refactoring can be safely and easily done.

Unit testing is the simplest way to assist in making for agile programming and refactoring because the isolated sections of code have already been tested for accuracy and help to minimize refactoring risks.

2. Find and Eliminate Any Bugs Early in the Process

Ultimately, the goal is to find no bugs and no issues to correct, right? But unit testing is there to ensure that any existing bugs are found early on so that they can be addressed and corrected before additional coding is layered on. While it might not feel like a positive thing to have a unit test reveal a problem, it’s good that it’s catching the issue now so that the bug doesn’t affect the final product.

3. Document Any and All Changes

Unit testing provides documentation for each section of coding that has been separated, allowing those who haven’t already directly worked with the code to locate and understand each individual section as necessary. This is invaluable in helping developers understand unit APIs without too much hassle.

4. Reduce Development Costs

As one can imagine, fixing problems after the product is complete is both time-consuming and costly. Not only do you have to sort back through a fully coded application’s worth of material, any bugs which may have been compounded and repeated throughout the application. Unit testing helps not only limit the amount of work that needs to be done after the application is completed it also reduces the time it takes to fix errors because it prevents developers from having to fix the same problem more than once.

5. Assists in Planning

Thanks to the documentation aspect of unit testing, developers are forced to think through the design of each individual section of code so that its function is determined before it’s written. This can prevent redundancies, incomplete sections, and nonsensical functions because it encourages better planning. Developers who implement unit testing in their applications will ultimately improve their creative and coding abilities thanks to this aspect of the process.

Conclusion

Unit testing is absolutely vital to the development process. It streamlines the debugging process and makes it more efficient, saves on time and costs for the developers, and even helps developers and programmers improve their craft through strategic planning. Without unit testing, people would inevitably wind up spending far more time on correcting problems within the code, which is both inefficient and incredibly frustrating. Using unit tests is a must in the development of any application.

How to Check Linux Version?

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While researching an old install for an upgrade system requirement compliance, I discovered that I b=need to validate which Linux version was installed.  So, here is a quick note on the command I used to validate which version of Linux was installed.

Command

  • cat /etc/os-release

Example Output of the command “os-release” file

Technology – Why Business Intelligence (BI) needs a Semantic Data Model

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A semantic data model is a method of organizing and representing corporate data that reflects the meaning and relationships among data items. This method of organizing data helps end users access data autonomously using familiar business terms such as revenue, product, or customer via the BI (business intelligence) and other analytics tools. The use of a semantic model offers a consolidated, unified view of data across the business allowing end-users to obtain valuable insights quickly from large, complex, and diverse data sets.

What is the purpose of semantic data modeling in BI and data virtualization?

A semantic data model sits between a reporting tool and the original database in order to assist end-users with reporting. It is the main entry point for accessing data for most organizations when they are running ad hoc queries or creating reports and dashboards. It facilitates reporting and improvements in various areas, such as:

  • No relationships or joins for end-users to worry about because they’ve already been handled in the semantic data model
  • Data such as invoice data, salesforce data, and inventory data have all been pre-integrated for end-users to consume.
  • Columns have been renamed into user-friendly names such as Invoice Amount as opposed to INVAMT.
  • The model includes powerful time-oriented calculations such as Percentage in sales since last quarter, sales year-to-date, and sales increase year over year.
  • Business logic and calculations are centralized in the semantic data model in order to reduce the risk of incorrect recalculations.
  • Data security can be incorporated. This might include exposing certain measurements to only authorized end-users and/or standard row-level security.

A well-designed semantic data model with agile tooling allows end-users to learn and understand how altering their queries results in different outcomes. It also gives them independence from IT while having confidence that their results are correct.

Extraction, Transformation & Loading Vs. Enterprise Application Integration

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Over recent years, business enterprises relying on accurate and consistent data to make informed decisions have been gravitating towards integration technologies. The subject of Enterprise Application Integration (EAI) and Extraction, Transformation & Loading (ETL) lately seems to pop up in most Enterprise Information Management conversations.

From an architectural perspective, both techniques share a striking similarity. However, they essentially serve different purposes when it comes to information management. We’ve decided to do a little bit of research and establish the differences between the two integration technologies.

Enterprise Application Integration

Enterprise Application Integration (EAI) is an integration framework that consists of technologies and services, allowing for seamless coordination of vital systems, processes, as well as databases across an enterprise.

Simply put, this integration technique simplifies and automates your business processes to a whole new level without necessarily having to make major changes to your existing data structures or applications.

With EAI, your business can integrate essential systems like supply chain management, customer relationship management, business intelligence, enterprise resource planning, and payroll. Well, the linking of these apps can be done at the back end via APIs or the front end GUI.

The systems in question might use different databases, computer languages, exist on different operating systems or older systems that might not be supported by the vendor anymore.

The objective of EAI is to develop a single, unified view of enterprise data and information, as well as ensure the information is correctly stored, transmitted, and reflected. It enables existing applications to communicate and share data in real-time.

Extraction, Transformation & Loading

The general purpose of an ETL system is to extract data out of one or more source databases and then transfer it to a target destination system for better user decision making. Data in the target system is usually presented differently from the sources.

The extracted data goes through the transformation phase, which involves checking for data integrity and converting the data into a proper storage format or structure. It is then moved into other systems for analysis or querying function.

With data loading, it typically involves writing data into the target database destination like data warehouse and operational data store.

ETL can integrate data from multiple systems. The systems we’re talking about in this case are often hosted on separate computer hardware or supported by different vendors.

Differences between ETL and EAI

EAI System

  • Retrieves small amounts of data in one operation and is characterized by a high number of transactions
  • EAI system is utilized for process optimization and workflow
  • The system does not require user involvement after it’s implemented
  • Ensures a bi-directional data flow between the source and target applications
  • Ideal for real-time business data needs
  • Limited data validation
  • Integrating operations is pull, push, and event-driven.

ETL System

  • It is a one-way process of creating a historical record from homogeneous or heterogeneous sources
  • Mainly designed to process large batches of data from source systems
  • Requires extensive user involvement
  • Meta-data driven complex transformations
  • Integrating operation is a pull, query-driven
  • Supports proper profiling and data cleaning
  • Limited messaging capabilities

Both integration technologies are an essential part of EIM, as they provide strong capabilities for business intelligence initiatives and reporting. They can be used differently and sometimes in mutual consolidation.

Technology – Personas Vs. Roles – What Is The Difference?

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Personas and roles are user modeling approaches that are applied in the early stages of system development or redesign. They drive the design decision and allows programmers and designers to place everyday user needs at the forefront of their system development journey in a user-centered design approach.

Personas and user roles help improve the quality of user experience when working with products that require a significant amount of user interaction. But there is a distinct difference between technology personas vs. roles. What then exactly is a persona? What are user roles in system development? And, how does persona differ from user roles?

Let’s see how these two distinct, yet often confused, user models fit in a holistic user-centered design process and how you can leverage them to identify valuable product features.

Technology Personas Vs. Roles – The Most Relevant Way to Describe Users

In software development, a user role describes the relationship between a user type and a software tool. It is generally the user’s responsibility when using a system or the specific behavior of a user who is participating in a business process. Think of roles as the umbrella, homogeneous constructs of the users of a particular system. For instance, in an accounting system, you can have roles such as accountant, cashier, and so forth.

However, by merely using roles, system developers, designers, and testers do not have sufficient information to conclusively make critical UX decisions that would make the software more user-centric, and more appealing to its target users.

This lack of understanding of the user community has led to the need for teams to move beyond role-based requirements and focus more on subsets of the system users. User roles can be refined further by creating “user stand-ins,” known as personas. By using personas, developers and designers can move closer to the needs and preferences of the user in a more profound manner than they would by merely relying on user roles.

In product development, user personas are an archetype of a fictitious user that represents a specific group of your typical everyday users. First introduced by Alan Cooper, personas help the development team to clearly understand the context in which the ideal customer interacts with a software/system and helps guide the design decision process.

Ideally, personas provide team members with a name, a face, and a description for each user role. By using personas, you’re typically personalizing the user roles, and by so doing, you end up creating a lasting impression on the entire team. Through personas, team members can ask questions about the users.

The Benefits of Persona Development

Persona development has several benefits, including:

  • They help team members have a consistent understanding of the user group.
  • They provide stakeholders with an opportunity to discuss the critical features of a system redesign.
  • Personas help designers to develop user-centric products that have functions and features that the market already demands.
  • A persona helps to create more empathy and a better understanding of the person that will be using the end product. This way, the developers can design the product with the actual user needs in mind.
  • Personas can help predict the needs, behaviors, and possible reactions of the users to the product.

What Makes Up a Well-Defined Persona?

Once you’ve identified user roles that are relevant to your product, you’ll need to create personas for each. A well-defined persona should ideally take into consideration the needs, goals, and observed behaviors of your target audience. This will influence the features and design elements you choose for your system.

The user persona should encompass all the critical details about your ideal user and should be presented in a memorable way that everyone in the team can identify with and understand. It should contain four critical pieces of information.

1. The header

The header aid in improving memorability and creating a connection between the design team and the user. The header should include:

  • A fictional name
  • An image, avatar or a stock photo
  • A vivid description/quote that best describes the persona as it relates to the product.

2. Demographic Profile

Unlike the name and image, which might be fictitious, the demographic profile includes factual details about the ideal user. The demographic profile includes:

  • Personal background: Age, gender, education, ethnicity, persona group, and family status
  • Professional background: Occupation, work experience, and income level.
  • User environment. It represents the social, physical, and technological context of the user. It answers questions like: What devices do the user have? Do they interact with other people? How do they spend their time?
  • Psychographics: Attitudes, motivations, interests, and user pain points.

3. End Goal(s)

End goals help answer the questions: What problems or needs will the product solution to the user? What are the motivating factors that inspire the user’s actions?

4. Scenario

This is a narrative that describes how the ideal user would interact with your product in real-life to achieve their end goals. It should explain the when, the where, and the how.

Conclusion

For a truly successful user-centered design approach, system development teams should use personas to provide simple descriptions of key user roles. While a distinct difference exists in technology personas vs. roles, design teams should use the two user-centered design tools throughout the project to decide and evaluate the functionality of their end product. This way, they can deliver a useful and usable solution to their target market.

Technology – Denodo SQL Type Mapping

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denodo 7.0 saves some manual coding when building the ‘Base Views’ by performing some initial data type conversions from ANSI SQL type to denodo Virtual DataPort data types. So, where is a quick reference mapping to show to what the denodo Virtual DataPort Data Type mappings are:

ANSI SQL types To Virtual DataPort Data types Mapping

ANSI SQL TypeVirtual DataPort Type
BIT (n)blob
BIT VARYING (n)blob
BOOLboolean
BYTEAblob
CHAR (n)text
CHARACTER (n)text
CHARACTER VARYING (n)text
DATElocaldate
DECIMALdouble
DECIMAL (n)double
DECIMAL (n, m)double
DOUBLE PRECISIONdouble
FLOATfloat
FLOAT4float
FLOAT8double
INT2int
INT4int
INT8long
INTEGERint
NCHAR (n)text
NUMERICdouble
NUMERIC (n)double
NUMERIC (n, m)double
NVARCHAR (n)text
REALfloat
SMALLINTint
TEXTtext
TIMESTAMPtimestamp
TIMESTAMP WITH TIME ZONEtimestamptz
TIMESTAMPTZtimestamptz
TIMEtime
TIMETZtime
VARBITblob
VARCHARtext
VARCHAR ( MAX )text
VARCHAR (n)text

ANSI SQL Type Conversion Notes

  • The function CAST truncates the output when converting a value to a text, when these two conditions are met:
  1. You specify a SQL type with a length for the target data type. E.g. VARCHAR(20).
  2. And, this length is lower than the length of the input value.
  • When casting a boolean to an integertrue is mapped to 1 and false to 0.

Related References

denodo 8.0 / User Manuals / Virtual DataPort VQL Guide / Functions / Conversion Functions

Windows – Host File Location

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Occasionally, I need to update the windows hosts files, but I seem to have a permanent memory block where the file is located. I have written the location into numerous documents, however, every time I need to verify and or up the host file I need to look up the path. Today, when I went to look it up I discovered that I had not actually posted it to this blog site. So, for future reference, I am adding it now.

Here is the path of the Windows Hosts file, the drive letter may change depending on the drive letter on which the Windows install was performed.

C:WINDOWSsystem32driversetc

Are Information Technology Skill Badges Valuable?

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Information Technology (IT) Skill badges are becoming more prevalent in the information technology industry, but do they add value?  I will be in the past I have only bothered with certifications where my clients or my employer thought they were valuable.  At some point in your career experience should mean more tests and training.  So, perhaps is time to consider the potential value of IT Skills badges (Mini-certification) and the merits behind them.

What Are Information Technology (IT) Skills Badge?

IT Skills badges are recognized as mini-certification, which are portable. IT Skills badges are achieved when an individual completes a project, completes a course, or make a distinguished contribution towards code repository on either GitHub or elsewhere. When a person earns this kind of certification, the IT Skills badges can be stored in a digital wallet. An individual can use it by either including it to his/her LinkedIn profile or website. The issuer has the authority of editing the badges. This feature is designed to bolster credibility.

Research shows that many IT job applicants show badges as an added advantage in his/her skills. IT skills badge are not a sure bet in job hunting that an applicant will land on that particular job because most job recruiters don’t focus on them.

Many IT industries want validated skills before hiring an applicant. IT Skills badges are complementary to certificates, but IT Skills badges can’t in any way replace certifications. Individuals with convectional certifications have high chances of landing on premium pay. As a result, badges don’t ensure the owner a pay boot in his/her job.

How Do IT Skills Badges Differ From A Certification?

Certifications are considered evidence by many of an individual’s skills. Does this mean that any other credential systems aren’t necessary for proving your skills? IBM’s study shows that technology is growing at a faster rate in areas like artificial intelligence, big data, and machine learning and the updating and creation of certifications can lag because of the time required to update or developing certifications is lengthy.

Another difference when it comes to comparison between IT Skill Badges and certification is that certifications are seen to be more expensive to both employers and employees. It is costly to achieve certification, and a lot of study time and books may be required. An in-depth done survey shows that employers are willing to pay a good portion to the right certification. Certificate value is drastically increasing value yearly as compared to badges.

Clients of IT companies consider engaging in a contract with the company after making sure that the company has a specific number of employees with specified certifications. IT Skills badges are at a disadvantage for hiring consideration. Most hiring managers, the likes of Raxter Company, don’t know the benefit of badges or even what IT Skills badges can do with IT Skills badges. IT Skills badges are new in the market; hence, most employers have little information about IT Skills badges. For instance, an applicant who in the past years has worked for IBM Company presents an IBM badge to Raxter interview panel, and the panel will not know what it means.

In the case of Grexo Technology Group’s CEO, Bobby Yates, IT services Company in Texas doesn’t know the apparent value of IT skills badge. He further challenges it by saying that most applicants have presented the badges to him. But he surely doesn’t know the importance of them towards his requirements from the applicants. He further says that he doesn’t consider badges as a valuable hiring tool as compared to certification.

Dupray’s Tremblay, on the other hand, seconds the elimination of badges as an essential tool for hiring by saying that he will not know if the applicant is cheating to him. As a result, he values the certification as a real prove of skills towards IT.

How To Obtain IT Skills Badges

Most Companies’ hiring panels consider IT Skills badges as nothing towards job requirements. But some companies’ managers like O’Farril and others challenge them by finding them worthy when it comes to IT workers investment. CompTIA’s Stanger, on the other hand, backs badges by referring to them as a complement to a basket of certifications, good resumes, and real-world towards job experience. He adds by saying that it is a form of strengthening the education chain. Raxter on his personality considers IT Skills badges as a selling point. As a result, IT Skills badges are essential to present to some recruiters.

The following are the top five tips that will aid an individual towards his carrier advancement in getting the most in IT skills badges.

1. Avoid listing badges which are easily obtained. Anything that can take less than 40 hours to complete it is unworthy of mentioning it in your professional resume.

2. Always consider those courses that directly aline with the type of jobs for which you are applying. IT skills badges that directly complements to your job requirements are worth taking. Irrelevant badges may, to an extent, reduce the chances of being recruited.

3. Make sure to pair the badges attained with your education or real working experience.

4. Don’t insist on the importance behind your badges. Not everybody will like to hear. Real work experience always takes the lead.

5. If you can’t defend your knowledge, experience, and skills or hiring managers will consider unqualified. ITSkill badges and certifications show that you had enough knowledge to pass the qualifications, but employees want people who can and will excel at doing the work as part of a team. requirements

Do IT Skills badges have value in the hiring process?

IT skills complement IT certification and act as an added advantage in hiring panel, mostly when your certification is almost similar to the other candidates. IT Skills badges add some value towards a good resume, real job experience, and certifications. Some recruiters consider IT Skills badges worthy when it comes to the hiring process. Recruiters think them as a selling point.

So it’s essential to take IT Skills badges that relate to your job application to spice your application form. Remember to keep in mind the top five tips when you decide to have one. In other words, IT Skills badges are somehow worthwhile to consider in IT workers investments.

IT skills badge from a social media perspective

Social Media badges are virtual validator of successful completion of a task, skill, or educational objective. IT Skills badges can either be physical or digital depending upon what other people in a particular community value or market. IT Skills badges are more prevalent in a collaborative environment, and social media as well as portals and learning platforms, including team participation, certification, degrees, and project accomplishments.

In conclusion, many IT skills are available for your earnings. To gain more on IT Skills badges, you can visit IBM, Pearson VUE, a global learning company, and others who have partnered in offering IT Skills badges. You will be able to find a range of IT Skills badges from which to choose.

denodo Virtualization – Useful Links

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Here are some denodo Virtualization references, which may be useful.

Reference Name Link
denodo Home Page https://www.denodo.com/en/about-us/our-company
denodo Platform 7.0 Documentation https://community.denodo.com/docs/html/browse/7.0/
denodo Knowledge Base and Best Practices https://community.denodo.com/kb/
denodo Tutorials https://community.denodo.com/tutorials/
denodo Express 7.0 Download https://community.denodo.com/express/download
Denodo Virtual Data Port (VDP) https://community.denodo.com/kb/download/pdf/VDP%20Naming%20Conventions?category=Operation
JDBC / ODBC drivers for Denodo https://community.denodo.com/drivers/
Denodo Governance Bridge – User Manual https://community.denodo.com/docs/html/document/denodoconnects/7.0/Denodo%20Governance%20Bridge%20-%20User%20Manual
Virtual DataPort VQL Guidehttps://community.denodo.com/docs/html/browse/7.0/vdp/vql/introduction/introduction
Denodo Model Bridge – User Manualhttps://community.denodo.com/docs/html/document/denodoconnects/7.0/Denodo%20Model%20Bridge%20-%20User%20Manual
Denodo Connects Manualshttps://community.denodo.com/docs/html/browse/7.0/denodoconnects/index
Denodo Infosphere Governance Bridge – User Manualhttps://community.denodo.com/docs/html/document/denodoconnects/7.0/Denodo%20Governance%20Bridge%20-%20User%20Manual

PostgreSQL – Useful Links

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PostgreSQLUseful Links

Here are some PostgreSQL references, which may be useful.

Reference Type Link
PostgreSQL Home page & Download https://www.postgresql.org/
PostgreSQL Online Documentation https://www.postgresql.org/docs/manuals/
Citus – Scalability and Parallelism Extension https://github.com/citusdata
Free PostgreSQL Training https://www.enterprisedb.com/free-postgres-training
PostgreSQL Wiki https://wiki.postgresql.org/wiki/Main_Page

The Business Industries Using PostgreSQL

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PostgreSQL is an open-source database, which was released in 1996. So, PostgreSQL has been around a long time.   So, among the many companies and industries which know they are using PostgreSQL, many others are using PostgreSQL and don’t know it because it is embedded as the foundation in some other application’s software architecture.  

I hadn’t paid much attaint to PostgreSQL even though it as been on the list leading databases used by business for years.  Mostly I have been focused on the databases my customer were using (Oracle, DB2, Microsoft SQL Server, and MySQL/MariaDB).  However, during a recent meeting I was surprised to learn that io had been using and administering PostrgresSQL embedded as part of another software vendors application, which made me take the time to pay attention to PostgreSQL. Especially, who is using PostgreSQL and what opportunities that may provide for evolving my career? 

The Industries Using PostgreSQL

According to enlyft, the major using the PostgreSQL are Computer Software and Information Technology And services companies.  

  PostgreSQL Consumers Information

Here is the  link to enlyft page, which provides additional information companies and industries using PostgreSQL:

How to get a list of installed InfoSphere Information (IIS) Server products

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Which File contains the list of Installed IIS products?

  • The list of installed products can be obtained from the Version.xml file.

Where is the Version.xml file located?

  • The exact location of the Version.xml document depends on the operating system in use and where IIS was installed to, which is normally the default location of:

For Linux, Unix, or AIX

  • /opt/IBM/InformationServer

For Windows

  • C:IBMInformationServer

How To Get A List Of Oracle Database Schemas?

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Well, this is one of those circumstances, where your ability to answer this question will depend upon your user’s assigned security roles and what you actually want. 

To get a complete list, you will need to use the DBA_ administrator tables to which most of us will not have access.  In the very simple examples below, you may want to add a WHERE clause to eliminate the system schemas from the list, like ‘SYS’ and ‘SYSTEM,’ if you have access to them.

Example Administrator (DBA) Schema List

SELECT distinct OWNER as SCHEMA_NAME

FROM  DBA_OBJECTS

ORDER BY OWNER;

Example Administrator (DBA) Schema List Results Screenshot

Fortunately for the rest of us, there are All user tables, from which we can get a listing of the schemas to which we have access.

Example All Users Schema List

SELECT distinct OWNER as SCHEMA_NAME

FROM    ALL_OBJECTS

ORDER BY OWNER;

Example All Users Schema List Results Screenshot

Related References

Oracle help Center > Database> Oracle > Oracle Database > Release 19

Oracle SQL*Plus Is still Around

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It is funny how you cannot work with some for a while because of newer tools, and then rediscover them, so to speak.  The other day I was looking at my overflow bookshelf in the garage and saw an old book on Oracle SQL*Plus and was thinking, “do I still want or need that book?”. 

In recent years I have been using a variety of other tools when working with oracle. So, I really hadn’t thought about the once ubiquitous Oracle SQL*Plus command-line interface for Oracle databases, which around for thirty-five years or more.  However, I recently needed to do an Oracle 18C database install to enable some training and was pleasantly surprised Oracle SQL*Plus as a menu item. 

Now I have been purposely using Oracle SQL*Plus again to refresh my skills, and I will be keeping my Oracle SQL*Plus: The Definitive Guide, after all. 

How to Determine Your Oracle Database Name

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Oracle provides a few ways to determine which database you are working in.  Admittedly, I usually know which database I’m working in, but recently I did an Oracle Database Express Edition (XE) install which did not goes has expected and I had reason to confirm which database I was actually in when the SQL*Plus session opened.  So, this lead me to consider how one would prove exactly which database they were connected to.  As it happens, Oracle has a few ways to quickly display which database you are connected to and here are two easy ways to find out your Oracle database name in SQL*Plus:

  • V$DATABASE
  • GLOBAL_NAME

Checking the GLOBAL_NAME table

The First method is to run a quick-select against the GLOBAL_NAME table, which. is publicly available to logged-in users of the database

Example GLOBAL_NAME Select Statement

select * from global_name;

Checking the V$DATABASE Variable

The second method is to run a quick-select a V$database. However, not everyone will have access to the V$database variable.

Example V$database Select Statement

select name from V$database;

Linux VI Command – Set Line Number

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The “Set Number” command in the VI (visual instrument) text editor seems may not seem like the most useful command.  However, it is more useful than it appears.  Using the “set number” command is a visual aid, which facilitates navigation within the VI editor. 

To Enable Line Number In the VI Editor

The “set Number” command is used to make display line numbers, to enable line numbers:

  • Press the Esc key within the VI editor, if you are currently in insert or append mode.
  • Press the colon key “:”, which will appear at the lower-left corner of the screen.
  • Following the colon enter “set number” command (without quotes) and press enter.

A column of sequential line numbers will then appear at the left side of the screen. Each line number references the text located directly to the right. Now you will know exactly which line is where and be able to enter a colon and the line number you want to move to and move around the document lines with certainty.

To Disable Line Number In the VI Editor

When you are ready to turn offline numbering, again follow the preceding instructions, except this time, enter the following line at the : prompt:

  • Press the Esc key within the VI editor, if you are currently in insert or append mode.
  • Press the colon key “:”, which will appear at the lower-left corner of the screen.
  • Following the colon enter “set nonumber” command (without quotes) and press enter.

To Make The Line Number Enable When You Open VI:

Normally, vi will forget the setting you’ve chosen once you’ve left the editor. You can, however, make the “set Number” command take effect automatically whenever you use vi on a user/account, enter the “set Number” command as a line in the .exrc file in your home directory.

Technology – Using Logical Data Lakes

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Today, data-driven decision making is at the center of all things. The emergence of data science and machine learning has further reinforced the importance of data as the most critical commodity in today’s world. From FAAMG (the biggest five tech companies: Facebook, Amazon, Apple, Microsoft, and Google) to governments and non-profits, everyone is busy leveraging the power of data to achieve final goals. Unfortunately, this growing demand for data has exposed the inefficiency of the current systems to support the ever-growing data needs. This inefficiency is what led to the evolution of what we today know as Logical Data Lakes.

What Is a Logical Data Lake?

In simple words, a data lake is a data repository that is capable of storing any data in its original format. As opposed to traditional data sources that use the ETL (Extract, Transform, and Load) strategy, data lakes work on the ELT (Extract, Load, and Transform) strategy. This means data does not have to be first transformed and then loaded, which essentially translates into reduced time and efforts. Logical data lakes have captured the attention of millions as they do away with the need to integrate data from different data repositories. Thus, with this open access to data, companies can now begin to draw correlations between separate data entities and use this exercise to their advantage.

Primary Use Case Scenarios of Data Lakes

Logical data lakes are a relatively new concept, and thus, readers can benefit from some knowledge of how logical data lakes can be used in real-life scenarios.

To conduct Experimental Analysis of Data:

  • Logical data lakes can play an essential role in the experimental analysis of data to establish its value. Since data lakes work on the ELT strategy, they grant deftness and speed to processes during such experiments.

To store and analyze IoT Data:

  • Logical data lakes can efficiently store the Internet of Things type of data. Data lakes are capable of storing both relational as well as non-relational data. Under logical data lakes, it is not mandatory to define the structure or schema of the data stored. Moreover, logical data lakes can run analytics on IoT data and come up with ways to enhance quality and reduce operational cost.

To improve Customer Interaction:

  • Logical data lakes can methodically combine CRM data with social media analytics to give businesses an understanding of customer behavior as well as customer churn and its various causes.

To create a Data Warehouse:

  • Logical data lakes contain raw data. Data warehouses, on the other hand, store structured and filtered data. Creating a data lake is the first step in the process of data warehouse creation. A data lake may also be used to augment a data warehouse.

To support reporting and analytical function:

  • Data lakes can also be used to support the reporting and analytical function in organizations. By storing maximum data in a single repository, logical data lakes make it easier to analyze all data to come up with relevant and valuable findings.

A logical data lake is a comparatively new area of study. However, it can be said with certainty that logical data lakes will revolutionize the traditional data theories.

What is a Private Cloud?

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The private cloud concept is running the cloud software architecture and, possibly specialized hardware, within a companies’ own facilities and support by the customer’s own employees, rather than having it hosted from a data center operated by commercial providers like Amazon, IBM Microsoft, or Oracle.

A companies’ private (internal) cloud may be a one or more of these patterns and may be part of a larger hybrid-cloud strategy.

  • Home-Grown, where the company has built its own software and or hardware could infrastructure where the private could is managed entirely by the companies’ resources. 
  • Commercial-Off-The-Self (COTS), where the cloud software and or hardware is purchased from a commercial vendor and install in the companies promises where is it is primarily managed by the companies’ resources with licensed technical support from the vendor.
  • Appliance-Centric, where vendor specialty hardware and software are pre-assembled and pre-optimized, usually on proprietary databases to support a specific cloud strategic.
  • Hybrid-Cloud, which may use some or all of the about approaches and have added components such as:
    • Virtualization software to integrate, private-cloud, public-cloud, and non-cloud information resources into a central delivery architecture.
    • Public/Private cloud where proprietary and customer sensitive information is kept on promise and less sensitive information is housed in one or more public clouds. The Public/Private hybrid-cloud strategy can also be provision temporary short duration increases in computational resources or where application and information development occur in the private cloud and migrated to a public cloud for productionalization.

In the modern technological era, there are a variety of cloud patterns, but this explanation highlights the major aspects of the private cloud concept which should clarify and assist in strategizing for your enterprise cloud.

10 Denodo Data Virtualization Use Cases

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Data virtualization is a data management approach that allows retrieving and manipulation of data without requiring technical data details like where the data is physically located or how the data is formatted at the source.
Denodo is a data virtualization platform that offers more use cases than those supported by many data virtualization products available today. The platform supports a variety of operational, big data, web integration, and typical data management use cases helpful to technical and business teams.
By offering real-time access to comprehensive information, Denodo helps businesses across industries execute complex processes efficiently. Here are 10 Denodo data virtualization use cases.

1. Big data analytics

Denodo is a popular data virtualization tool for examining large data sets to uncover hidden patterns, market trends, and unknown correlations, among other analytical information that can help in making informed decisions. 

2. Mainstream business intelligence and data warehousing

Denodo can collect corporate data from external data sources and operational systems to allow data consolidation, analysis as well as reporting to present actionable information to executives for better decision making. In this use case, the tool can offer real-time reporting, logical data warehouse, hybrid data virtualization, data warehouse extension, among many other related applications. 

3. Data discovery 

Denodo can also be used for self-service business intelligence and reporting as well as “What If” analytics. 

4. Agile application development

Data services requiring software development where requirements and solutions keep evolving via the collaborative effort of different teams and end-users can also benefit from Denodo. Examples include Agile service-oriented architecture and BPM (business process management) development, Agile portal & collaboration development as well as Agile mobile & cloud application development. 

5. Data abstraction for modernization and migration

Denodo also comes in handy when reducing big data sets to allow for data migration and modernizations. Specific applications for this use case include, but aren’t limited to data consolidation processes in mergers and acquisitions, legacy application modernization and data migration to the cloud.

6. B2B data services & integration

Denodo also supports big data services for business partners. The platform can integrate data via web automation. 

7. Cloud, web and B2B integration

Denodo can also be used in social media integration, competitive BI, web extraction, cloud application integration, cloud data services, and B2B integration via web automation. 

8. Data management & data services infrastructure

Denodo can be used for unified data governance, providing a canonical view of data, enterprise data services, virtual MDM, and enterprise business data glossary. 

9. Single view application

The platform can also be used for call centers, product catalogs, and vertical-specific data applications. 

10. Agile business intelligence

Last but not least, Denodo can be used in business intelligence projects to improve inefficiencies of traditional business intelligence. The platform can develop methodologies that enhance outcomes of business intelligence initiatives. Denodo can help businesses adapt to ever-changing business needs. Agile business intelligence ensures business intelligence teams and managers make better decisions in shorter periods.

Related References

Denodo > Data Virtualization Use Cases And Patterns

Use and Advantages of Apache Derby DB

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Developed by Apache Software Foundation, Apache Derby DB is a completely free, open-source relational database system developed purely with Java. It has multiple advantages that make it a popular choice for Java applications requiring small to medium-sized databases.

Reliable and Secure

With over 15 years in development, Derby DB had time to grow, add new and improve on the existing components. Even though it has an extremely small footprint – only 3.5MB of all JAR files – Derby is a full-featured ANSI SQL database, supporting all the latest SQL standards, transactions, and security factors.

The small footprint adds to its versatility and portability – Derby can easily be embedded into Java applications with almost no performance impact. It’s extremely easy to install and configure, requiring almost no administration afterward. Once implemented, there is no need to further modify or set up the database at the end user’s computer. Alongside the embedded framework, Derby can also be used in a more familiar server mode.

All documentation containing different manuals for specific versions of Derby can be found on their official website, at :

Cross-Platform Support

Java is compatible with almost all the different platforms, including Windows, Linux, and MacOS. Since Derby DB is implemented completely in Java, it can be easily transferred without the need for different distribution downloads. It can use all types of Java Virtual Machines as long as they’re properly certified. Apache’s Derby includes the Derby code without any modification to the elemental source code.

Derby supports transactions, which are executed for quick and secure data retrieval from the database as well as referential integrity. Even though the stored procedures are made in Java, in the client/server mode Derby can bind to PHP, Python and Perl programming languages. 

All data is encrypted, with support for database triggers to maintain the integrity of the information. Alongside that, custom made functions can be created with any Java library so the users can manipulate the data however they want. 

Embedded and Server Modes

Derby’s embedded mode is usually recommended as a beginner-friendly option. The main differences are in who manages the database along with how it’s stored. 

When Derby is integrated as a whole and becomes a part of the main program, it acts as a persistent data store and the database is managed through the application. It also runs within the Java Virtual Machine of the application. In this mode, no other user is able to access the database – only the app that it is integrated into. As a result of these limits, the embedded mode is most useful for single-user apps.

If it’s run in server mode, the user starts a Derby network server which is tasked with responding to database requests. Derby runs in a Java Virtual Machine that hosts the server. The database is loaded onto the server, waiting for client applications to connect to it. This is the most typical architecture used by most of the other bigger databases, such as MySQL. Server mode is highly beneficial when more than one user needs to have access to the database across the network.

Downloading Derby

Derby has to be downloaded and extracted from the .zip package before being used. Downloads can be found at the Apache’s official website:

Numerous download options are presented on there, depending on the Java version that the package is going to be used with. 

Using Derby requires having Java Development Kit (JDK) pre-installed on the system and then configuring the environment to use the JDBC driver. Official tutorials can be found at:

Running and Manipulating Derby DB

Interacting with Derby is done through the use of ‘ij’ tool, which is an interactive JDBC scripting program. It can be used for running interactive queries and scripts against a Derby database. The ij tool is run through the command shell.

The initial Derby connection command differs depending on whether it’s going to be run in embedded or server mode.

For a tutorial on how to use the connect commands, check out https://www.vogella.com/tutorials/ApacheDerby/article.html.

Some Useful Derby DB Documentation

Derby Reference Manual‎: ‎

Derby Server and Administration Guide‎: ‎

API Reference‎:

Derby Tools and Utilities Guide‎: ‎

ij Basics

In conclusion, Derby DB is a lightweight yet efficient tool that can be integrated into various types of Java applications with ease.

What is Development Operations (DevOps)?

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With modern businesses continually looking for ways to streamline their operations, DevOps has become a common approach to software delivery used by development and operation teams to set up, test, deploy, and assess applications.

To help you understand more about this approach, let’s briefly discuss DevOps.

What is DevOps?

DevOps comes from two words- ‘development and operations.’ It describes a set of IT practices, which seeks to have software developers and operations team work together on the same project in a more collaborative and free-flowing way.

In simple words, this is a culture that promotes cooperation between Development and Operations teams in an organization to ensure faster production in an automated, recurring manner.

The approach aims at breaking down traditional barriers that have existed between these two important teams of the IT department in any organization. When deployed smoothly, this approach can help reduce time and friction that occur when deploying new software applications in an organization.

These efforts lead to quicker development cycles, which ultimately save money and time, and give an organization a competitive edge against its rivals with longer, more ridged development cycles.

DevOps helps to increase the speed with which an organization delivers applications and services to customers, thereby competing favorably and actively in the market.

What Is Needed for DevOps to Be Successful Executed?

For an organization to appeal to customers, it must be agile, lean, and swift to respond to dynamic demands in the market.  For this to happen, all stakeholders in the delivery process have to work together.

Development teams, which focus on designing, developing, delivering, and running the software reliably and quickly, need to work with the operations team, which is tasked with the work of identifying and resolving problems in the software as soon as possible.

By having a common approach across software developers and operation teams, an organization will be able to monitor and analyze holdups and scale as quickly as possible. This way, they will be able to deliver and deploy reliable software in a shorter time.

We hope that our simplified guide has enabled you to understand what DevOps is and why it is important in modern organizations.

What is AIX?

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AIX (Advanced Interactive eXecutive) is an operating system developed by IBM for business all across the world that needs data metrics that can keep up with the ever-changing scope of business in today’s world. AIX is a version of UNIX. AIX is designed to work on a number of computer platforms from the same manufacturer. On its launch, the system was designed for IBM’s RT PC RISC workstation.

User interface

AIX was developed with Bourne Shell as the default shell for three versions of the OS. Afterwards, it was changed to KornShell going forward from version 4. The OS uses Common Desktop Environment (CDE) as the default user interface for graphics. The System Management Interface Tool on the OS allows users to access the menu using a hierarchy of commands instead of the command line. 

Compatible systems

The operating system works on a number of hardware platforms. The initial OS was designed for the IBM RT PC and used a microkernel that controlled the mouse, disk drives, keyboard, and display. This allowed users to use all these components between operating systems by the use of a hot key-the alt+tab combination. The OS was also fitted on newer systems such as the IBM PS/2 series, IDM mainframes, AI-64 systems and can also be used with the Apple’s server network. AIX is commonly used on IBM’s 64-bit POWER processor and systems. AIX can run most Linux applications (after recompiling) and has full support for Java 2.

Since its introduction to computer infrastructure, the operating system has undergone a lot of upgrades with five versions released since 2001. The latest version of the software is the AIX 7.2. All of these come with a high tech security system and fast uptimes.

As an operating system AIX has become popular with students who learn quickly by working on AIX projects live. Working professionals have also been attracted by the dependability of the system and the intuitive that is part of its design.

Related References

What is Information Server– LaunchPad?

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What is Information Server– LaunchPad?

  • The IBM Information server LaunchPad is a central access portal to access the Administration and Application Web-based ‘Thin-Clients’ and consoles.
  • LaunchPad provides access to IIS data governance, quality, management, and integration capabilities.
  • Not all applications icons displayed in LaunchPad are licensed or available for use.

Reblogging, why do it?

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Re-blogging is one of those capabilities which I’ve known about for a long time but just never got around to seeing the value of. However, recently I have started using it and sit in seeing the value of it in terms of solving some particular circumstances. This not hard to do particularly if you’re using WordPress, which does most of the heavy lifting when you reblog.

In my case, re-blogging has made it possible for me to write content once and publish it to one of my other blogs when that content happens to cross boundaries between the subjects of both blogs. This re-blogging approach is really nice because it allows me to write the article once and perhaps been a little more time on it, and then use it in more than one place which for me has always been a bit of a dilemma across my multiple blogs.

Another nice aspect of re-blogging is that if someone chooses to view your post on that re-blog site, then the re-blog post serves as a pastor will send them to the originating site.

The word press re-blogging button and process also takes care of etiquette features of giving credit to the originating site, as well. Which is great if you’re reposting someone else’s content from within WordPress.

What is reblogging?

Re-blogging really is a method of sharing or pushing content through re-publishing directly to a different blog site. Within WordPress, it might be another blog which you own, or it could be sharing the content that someone else published that you think is valuable to your readers.

How to reblog?

Re-blogging with WordPress is relatively easy, once you get used to the interface, which I find a little confusing. Assuming you have enabled reblogging on your blog site then, basically, re-blogging involves the steps of re-blogging your own content:

  • First, write and publish your blog.
  • Then, got the WordPress Reader, click the visit icon
  • Next, find the “Reblog” button, which is generally located near your “like” button in the Sharing section of your page.
  • In the reblogging dialog window, choose the “Post To” site name to which you want to republish / reblog the post, Add a note if desired, and press the “Reblog Post”.

Other Benefits of Relogging

Drives Trick To The Originating Blog site

Another nice aspect of re-blogging is that if someone chooses to view your post on that re-blog site, then the re-blog post serves as a pastor will send them to the originating site.

Relogging Etiquette

The word press re-blogging button and process also takes care of etiquette features of giving credit to the originating site, as well. Which is great if you’re reposting someone else’s content from within WordPress.

Blogging – Why use internal links?

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Internal links are hyperlinks added to your page which link you to other pages within your own site. There are a lot of fluff articles out there and a lot of discussion around whether you should use them for the reasons of Google optimization or search engine optimization (SEO). However, I believe that the best reason to use internal links on your web pages and blog pages is to guide your readers to other content that is closely related to the current page or blog post. This means they don’t have to search for other posts and/or scan down your posts to find other related older articles. Providing these internal links can get you additional page/blog use without relying on Internet search engines to bring people back to your pages or blogs.

What can the use of internal links provide?

Internal links can provide an opportunity for the typical blog or webpage writer to benefit from, among these are:

Facilitates Site Navigation

As of already mentioned, adding closely related internal links can make it easier for your readers to define related content and move through your site. Thus, increasing your site views per visitor on your blog or website.

Constructs a hierarchy between blog post or pages on your site

Adding internal hyperlinks, builds a hierarchy between the pages or blog posts to the other posts to which they are linked.  For example, if you create a primer page or blog post on the subject and then build topic-specific pages or blog posts that address topics identified in your primer page or post linking your primer page or blog posts to all of these sub-topic pages or blog posts creates a hierarchy of association.

Creates Page Or Blog Posts Authority

Now I freely admit that this one is a little more dubious than the previous two benefits that internal links provide, but if the search engines are looking at your website do in fact create page or blog post authority rankings, then the associating of the pages will assist in generating a page or blog post authority ranking. This is especially true if you intentionally use a strategy of building a peer middle hierarchy amongst your webpages or blog posts. Basically, creating a parent-child hierarchy at the top of which is a single page or blog post.

Conclusion

Truthfully, I use internal links for the first two reasons, to facilitate site navigation thereby making it easier for my readers to find information that I want them to see and constructing hierarchies and relationships between content within each of the various blog sites which I operate. I have found these two reasons to have added more than enough value in the increase of views per visitor on my blog sites to make internal links valuable and worth the time and effort to add.

What is cloud computing? 

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Cloud computing is a service driven model for enabling ubiquitous, convenient, on demand network access to a shared pool computing resources that can be rapidly provisioned and released with minimal administrative effort or service provider interaction.

Related References

Technology – A Road Map For Migrating To A Public Cloud

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Today, most organizations are looking for ways to cut down their sprawling IT budgets and define efficient paths for new developments. Making the move to the cloud is being seen as a more strategic and an economically viable idea, that is primarily allowing organizations to gain quick access to new platforms, services, and toolsets. But the migration of applications to the cloud environment needs a clear, and well-thought-out cloud migration strategy.

We are past the year of confusion and fear on matters cloud environment. In fact, almost everyone now agrees that the cloud is a key element of any company’s IT investment. What is not yet clear is what to move, how to move, and industry best practices to protect your investment in a public cloud environment. Therefore, a solid migration plan is an essential part of any cloud migration process.

Here are a few things you should pay close attention to when preparing a cloud migration planning template:

Cloud Migration

Data Protection

When planning to migrate to the cloud, it is paramount to remember that it is not a good idea to migrate every application. As you learn the baby steps, keep your legacy apps and other sensitive data such as private banking info off the cloud. This will ensure that, in case of a breach on your public cloud, your sensitive data and legacy systems will not fall into the hands of unsavory individuals.

Security

Security of the data being migrated to the cloud should be just as important as on the cloud. Any temporary storage locations used during the cloud migration process should be secure from unauthorized intrusions.

Although security can be hard to quantify, it is one of the key components and considerations of any cloud service. The very basic security responsibility includes getting it right around your password security. Remember that, while you can massively increase the security around your applications, it is practically very different to deal with on-cloud threats and breaches since you technically don’t own any of the cloud software.

Some of the security concerns that you’ll need to look into include:

  • Is your data securely transferred and stored in the cloud?
  • Besides the passwords, does your cloud provider offer some type of 2-factor authentication?
  • How else are the users authenticated?
  • Does your provider meet the industry’s regulatory requirements?
  • Backup and Disaster recovery strategies

A backup and disaster strategy ensure that your data will be protected in case of a disaster. These strategies are unique to every organization depending on its application needs and the relevance of those applications to their organization.

To devise a foolproof DR strategy, it is important to identify and prioritize applications and determine the downtime acceptable for each application, services, and data.

Some of the things to consider when engineering your backup and disaster recovery blueprint include:

  • Availability of sufficient bandwidth and network capacity to redirect all users in case of a disaster.
  • Amount of data that may require backup.
  • Type of data to be protected
  • How long can it take to restore your systems from the cloud?
  • Communications Capacity enablement

Migrating to a cloud environment should make your business more agile and responsive to the market. Therefore, a robust communications enablement should be provided. Ideally, your cloud provider should be able to provide you with a contact center, unified messaging, mobility, presence, and integration with other business applications.

While the level of sophistication and efficiency of on-premise communications platforms depends on the capabilities of the company IT’s staff, cloud environments should offer communication tools with higher customizations to increase productivity.

A highly customized remote communications enablement will allow your company to refocus its IT resources to new innovation, spur agility, cut down on hardware costs and allow for more engagements with partners and customers.

Simply put, cloud communications:

  • Increase efficiency and productivity
  • Enables reimagined experience
  • Are designed for a seamless interaction.
  • legal liability and protection

Other important considerations when developing your cloud migration planning template are compliance with regulatory requirements and software licensing. For many businesses, data protection and regulatory compliance with HIPPA and GDPR is a constant concern, especially when dealing with identifiable data. Getting this right, the first time will allow you to move past the compliance issue blissfully.

When migrating, look for a cloud provider with comprehensive security assurance programs and governance-focused features. This will help your business operate more secure and in line with industry standards.

Ready to migrate your processes to a public cloud environment? Follow these pointers develop a comprehensive cloud migration planning template.

Public Cloud Versus Private Cloud

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Cloud Computing

A public cloud strategy refers to a situation where you utilize cloud resources on a shared platform. Examples of shared or public cloud solutions include Microsoft Azure, Amazon Web Services and Google cloud. There are several benefits associated with cloud solutions. On the other hand, a private cloud strategy refers to a situation where you can decide to have an infrastructure which is dedicated to serving your business. It is sometimes referred to as homegrown where you employ experts to run the services so that your business can access different features. There are several advantages of using a public cloud over private cloud which you should know before you make an informed decision on the right platform to invest. Some of the benefits of the public cloud strategy include the following:

Availability and scale of Expertise

If you compare the public cloud and the private cloud services, the public cloud

allows you to access more experts. Remember the companies which offer the cloud services have enough employees who are ready to help several clients. In most cases, the other clients whom the service providers serve will not experience problems at the same time. It implies that human resource will be directed toward solving your urgent issue. You can as well scale up or down at any given time as the need arises which is unlike a case of private cloud solutions where you will have to invest in infrastructure each time you will like to upgrade.

Downgrading on a private cloud system can expose you to lose because you will leave some resources underutilized.

The volume of Technical Resources to apply

You access more technical resources in a public cloud platform. Remember the companies which offer the public cloud solutions are fully equipped with highly experienced experts. They also have the necessary tools and resources which

they can apply to assure you the best technical solutions each time you need them. It is unlike a private arrangement where you will have to incur more costs if the technical challenges will need advanced tools and highly qualified experts.

Price point

The price of a private cloud is high when compared to a public arrangement. If you are looking for ways you can save money, then the best way to go about it is to involve a public cloud solution. In the shared platform, you will only pay for

what you need. If you do not need a lot of resources at a given time, you can downgrade the services and enjoy fair prices. Services such as AWS offer great cost containment across the time which makes it easy to access the services at fair prices. For any business to grow, it should invest in the right package which brings the return on investment. The services offered by the public cloud systems allow businesses to save and grow. You should as well take into consideration other factors such as ecosystems for cloud relationships before you make an informed decision. There are some business models which prefer private cloud solutions while others can work well under public cloud-based solutions.

Related References

Blogging – What Are Long-Tail Keywords And To Use Them

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Long Tail Keywords for search engine optimization (SEO) is one of the most important things you can learn if you want to find the fastest way to the top of the search engines. And if you’re not at the top of the search engines (preferably in one of the first 3 positions), your chances of making money online decrease substantially.

What is a long-tail keyword?

  • Long-tail keywords are typically two or more words (a phrase) that you type into a search engine to find content, a product, or service.

How to use long-tail keywords?

  • Use your favorite keyword tool – like Google’s keyword tool. Search for a phrase like your main keyword, but does has less competition. Think of it as a phrase off the beaten path, but is still used by some.
  • Write your post based on the long tail – Make sure to include the long-tail in your title, and naturally throughout the body of the article. Be relevant, and make sure to deliver on the promise of the post title. One thing to avoid is keyword stuffing. Using your phrase will only get you in trouble with the search engines.
  • Submit this post to a few Article Directories – This is a great way to repurpose your post while building backlinks. Submit the article to some of the more popular article directories. Make sure you follow the editorial guidelines, and you should have no problem getting it approved. As long as this is your writing, and not copied you can use your post in other places. When done correctly you can avoid the duplicate content penalty.
  • The long tail can be utilized to drive small, but loyal readers to your blog. The key to making the long-tail keywords a vital part of your blogging strategy is to use these phrases as the subject of many different posts. Quantity and quality is the main goal.

What is an example of a long-tail keyword for Meta tags?

  • Let’s say you have a wedding to go to in Los Angeles and you need to rent a tux. Well, if you just typed in the one keyword “Tux,” you would come up with about 6,870,000 results, which isn’t very specific and is far too broad of a search for you want to find. So if you type in a long-tail keyword, it would be more specific and look something like this: “Wedding Tuxedos is your best place” which will generate about 448,000 results and give you more precise and relevant results that will help you find a tux much faster.

What are the lengths of a long tail keyword?

  • Unless your Niche has entirely no competition, the minimum length for the long tail keyword should be least four words phrase. There is no maximum length for the long tail keyword.

What is the difference between long-tail keywords and short tail keyword?

Short tail keywords

  • A short tail keyword is a very broad search term, eg. New Cars. If you searched for this term, you would get millions of search The New Cars search term has a lot of competition to reach the 1st-page, and you will be unlikely high up the search engines for this extremely popular term

Long-tail keyword

  • Long-tail keywords are a combination of keywords or a phrase which is much more specific to your article, for example, How to Grow Tomatoes. How to Grow Tomatoes will be more specific and searching for only ‘tomatoes,’ and it will be a lot more likely to get on the 1st-page results You can make long-tail keywords by including the local area you are marketing to or the brand name of the product you are selling.
  • Long-tail keywords are so specific; there will be fewer people searching for them, as a result, the people that arrive at your site will be more qualified to the article provided.
  • A balance of the correct short and long-tail keywords will bring in the best traffic from both sources.

Long-tail keyword rule of thumb

  • Natural language search strings are best
  • Think in single short questions
  • Search string need to be related to the content to be meaningful and produce the correct result
  • Exceptional content does not equal clicks
  • Keywords still impact search engine results
  • Search engines help you get clicks

Benefits of using long-tail keywords in your web content

Higher ranking pages in the search engine results

  • The more targeted and specific the long-phrase query, the less demand and competition it faces. For illustration purposes, “cat food,” returns 62 million Google search result pages. However, “Purina wet cat food,” returns 192 thousand search result pages which, though a great quantity, are significantly less than the former. The chances of finding one website among 62 million pages are very much less than finding that same site among 192 thousand pages.
  • Less competition very often leads to higher page rank in the search engine results page (SERP). The higher a specific page ranks in SERP, the greater the chance of a searcher finding that page. Using long keyword phrases that help your site get on the first page of SERP will greatly benefit your online endeavors. You can utilize online keyword tools to find the relevant long-tail phrases searchers are querying and incorporate them into your web content.

More targeted traffic to your website

  • A long-tail query like “Purina wet cat food,” shows the Purina brand dominating the first page of the search results. On the other hand, the results of the short tail query, “cat food,” give general information on cat food as well as other brands of cat food in the first search results page.
  • Therefore, the long-phrase query in this example is better targeted to getting the results to the searcher wanting to purchase or get information on, Purina wet cat food. If you are selling that brand and type of food for cats, you can to sparingly sprinkle this keyword phrase in your web content, and place them in browser titles and page headers. In this way, people who are looking for that specific keyword will have a greater chance of finding your website.

Increased sales

  • With increased page views by a targeted audience, increased sales would result, because more people who are prepared to purchase would arrive at your website.
  • If you’re an advertiser or trying to make money online, you’ll want to research what Long – Tail Keywords people are typing in so you can build your campaigns around them. And if you can, you even want to take the domain name as it gets more attention from Google.
  • Long-tail keywords are a great method to find the “low hanging fruit” or the “little fishing holes” that you can build an online campaign around.

Major Cloud Computing Models

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Cloud computing enables convenient, ubiquitous, measures, and on-demand access to a shared pool of scalable and configurable resources, such as servers, applications, databases, networks, and other services. Also, these resources can be provisioned and released rapidly with minimum interaction and management from the provider.

The rapidly expanding technology is rife with obscure acronyms, with major ones being SaaS, PaaS, and IaaS. These acronyms distinguish the three major cloud computing models discussed in this article. Notably, cloud computing virtually meets any imaginable IT needs in diverse ways. In effect, the cloud computing models are necessary to show the role that a cloud service provides and how the function is accomplished. The three main cloud computing paradigms can be demonstrated on the diagram shown below.

Infrastructure as a Service (IaaS)

In infrastructure as a service model, the cloud provider offers a service that allows users to process, store, share, and user other fundamental computing resources to run their software, which can include operating systems and applications. In this case, a consumer has minimum control over the underlying cloud infrastructure, but has significant control over operating systems, deployed applications, storage, and some networking components, such as the host firewalls.

Based on its description, IaaS can be regarded as the lowest-level cloud service paradigm, and possibly the most crucial one. With this paradigm, a cloud vendor provides pre-configured computing resources to consumers via a virtual interface. From the definition, IaaS pertains underlying cloud infrastructure but does not include applications or an operating system. Implementation of the applications, operating system, and some network components, such as the host firewalls is left up to the end user. In other words, the role of the cloud provider is to enable access to the computing infrastructure necessary to drive and support their operating systems and application solutions.

In some cases, the IaaS model can provide extra storage for data backups, network bandwidth, or it can provide access to enhanced performance computing which was traditionally available using supercomputers. IaaS services are typically provided to users through an API or a dashboard.

Features of IaaS

  • Users transfer the cost of purchasing IT infrastructure to a cloud provider
  • Infrastructure offered to a consumer can be increased or reduced depending on business storage and processing needs
  • The consumer will be saved from challenges and costs of maintaining hardware
  • High availability of data is in the cloud
  • Administrative tasks are virtualized
  • IaaS is highly flexible compared to other models
  • Highly scalable and available
  • Permits consumers to focus on their core business and transfer critical IT roles to a cloud provider

IaaS Use Cases

A series of use cases can explore the above benefits and features afforded by IaaS. For instance, an organization that lacks the capital to own and manage their data centers can purchase an IaaS offering to achieve fast and affordable IT infrastructure for their business. Also, the IaaS can be expanded or terminated based on the consumer needs. Another set of companies that can deploy IaaS include traditional organizations seeking large computing power with low expenditure to run their workloads. IaaS model is also a good option for rapidly growing enterprises that avoid committing to specific hardware or software since their business needs are likely to evolve.

Popular IaaS Services

Major IT companies are offering popular IaaS services that are powering a significant portion of the Internet even without users realizing it.

Amazon EC2: Offers scalable and highly available computing capacity in the cloud. Allows users to develop and deploy applications rapidly without upfront investment in hardware

IBM’s SoftLayer: Cloud computing services offering a series of capabilities, such as computing, networking, security, storage, and so on, to enable faster and reliable application development. The solution features bare-metal, hypervisors, operating systems, database systems, and virtual servers for software developers.

NaviSite: offers application services, hosting, and managed cloud services for IT infrastructure

ComputeNext: the solution empowers internal business groups and development teams with DevOps productivity from a single API.

Platform as a Service (PaaS)

Platform as a service model involves the provision of capabilities that allow users to create their applications using programming languages, tools, services, and libraries owned and distributed by a cloud provider. In this case, the consumer has minimum control over the underlying cloud computing resources such as servers, storage, and operating system. However, the user has significant control over the applications developed and deployed on the PaaS service.

In PaaS, cloud computing is used to provide a platform for consumers to deploy while developing, initializing, implementing, and managing their application. This offering includes a base operating system and a suite of development tools and solutions. PaaS effectively eliminates the needs for consumers to purchase, implement and maintain the computing resources traditionally needed to build useful applications. Some people use the term ‘middleware’ to refer to PaaS model since the offering comfortably sits between SaaS and IaaS.

Features of PaaS

  • PaaS service offers a platform for development, tasking, and hosting tools for consumer applications
  • PaaS is highly scalable and available
  • Offer cost effective and simple way to develop and deploy applications
  • Users can focus on developing quality applications without worrying about the underlying IT infrastructure
  • Business policy automation
  • Many users can access a single development service or tool
  • Offers database and web services integration
  • Consumers have access to powerful and reliable server software, storage capabilities, operating systems, and information and application backup
  • Allows remote teams to collaborate, which improves employee productivity

PaaS Use Cases

Software development companies and other enterprises that want to implement agile development methods can explore PaaS capabilities in their business models. Many PaaS services can be used in application development. PaaS development tools and services are always updated and made available via the Internet to offer a simple way for businesses to develop, test, and prototype their software solutions. Since developers’ productivity is enhanced by allowing remote workers to collaborate, PaaS consumers can rapidly release applications and get feedback for improvement. PaaS has led to the emergence of the API economy in application development.

Popular PaaS Offerings

There exist major PaaS services that are helping organizations to streamline application development. PaaS offering is delivered over the Internet and allows developers to focus more on creating quality and highly functional application while not worrying about the operating system, storage, and other infrastructure.

Google’s App Engine: the solution allows developers to build scalable mobile and web backends in any language in the cloud. Users can bring their own language runtimes, third-party libraries, and frameworks

IBM BlueMix: this PaaS solution from IBM allows developers to avoid vendor lock-in and leverage the flexible and open cloud environment using diverse IBM tools, open technologies, and third-party libraries and frameworks.

Heroku: the solution provides companies with a platform where they can build, deliver, manage, and scale their applications while abstracting and bypassing computing infrastructure hassles

Apache Stratos: this PaaS offering offers enterprise-ready quality service, security, governance, and performance that allows development, modification, deployment, and distribution of applications.

Red Hat’s OpenShift: a container application platform that offers operations and development-centric tools for rapid application development, easy deployment, scalability, and long-term maintenance of applications

Software as a Service (SaaS)

Software as a service model involves the capabilities provided to users by using a cloud vendor’s application hosted and running on a cloud infrastructure. Such applications are conveniently accessible from different platforms and devices through a web browser, a thin client interface, or a program interface. In this model, the end user has minimum control of the underlying cloud-based computing resources, such as servers, operating system, or the application capabilities

SaaS can be described as software licensing and delivery paradigm that features a complete and functional software solutions provided to users on a metered and subscription basis. Since users access the application via browsers or thin client and program interfaces, SaaS makes the host operating system insignificant in the operation of the product. As mentioned, the service is metered. In this case, SaaS customers are billed based on their consumption, while others pay a flat monthly fee.

Features of SaaS

  • SaaS providers offer applications via subscription structure
  • User transfer the need to develop, install, manage, or upgrade applications to SaaS vendors
  • Applications and data is securely stored in the cloud
  • SaaS is easily managed from a central location
  • Remote serves are deployed to host the application
  • Users can access SaaS offering from any location with Internet access
  • On-premise hardware failure does not interfere with an application or cause data loss
  • Users can reduce or increase use of cloud-based resources depending on their processing and storage needs
  • Applications offered via SaaS model are accessible from any location and almost all Internet-enabled devices

SaaS Use Cases

SaaS use case is a typical use case for many companies seeking to benefit from quality application usage without the need to develop, maintain and upgrade the required components. Companies can acquire SaaS solutions for ERP, mail, office applications, collaboration tool, among others. SaaS is also crucial for small companies and startups that wish to launch e-commerce service rapidly but lack the time and resource to develop and maintain the software or buy servers for hosting the platform. SaaS is also used by companies with short-term projects that require collaboration from different members located remotely.

Popular SaaS Services

SaaS offerings are more widespread as compared to IaaS and PaaS. In fact, a majority of consumers use SaaS services without realizing it.

Office365: the cloud-based solution provides productivity software for subscribed consumers. Allows users to access Microsoft Office tools on various platforms, such as Android, MacOS, and Windows, etc.

Box: the SaaS offers secure file storage, sharing, and collaboration from any location and platform

Dropbox: modern application designed for collaboration and for creating, storing, and accessing files, docs, and folders.

Salesforce: the SaaS is among the leading customer relationship management platform that offers a series of capabilities for sales, marketing, service, and more.

Today, cloud computing models have revolutionized the way businesses deploy and manage computing resources and infrastructure. With the advent and evolution of the three major cloud computing models, that it IaaS, PaaS, and SaaS, consumers will find a suitable cloud offering that satisfies virtually all IT needs. These models’ capabilities coupled with competition from popular cloud computing service providers will continue availing IT solutions for consumers demanding for availability, enhanced performance, quality services, better coverage, and secure applications.

Consumers should review their business needs and do a cost-benefit analysis to approve the best model for their business. Also, consumers should conduct thorough workload assessment while migrating to a cloud service.