Tag: traffic attribution

How to Use UTM Tags for Email and Social Traffic

Posted on 2026-04-042026-08-20 by Bert Swope

Essential Concepts: UTM tags identify where blog traffic comes from, such as email or social, and they make channel performance easier to compare. Use consistent source, medium, and campaign names, then review the data in analytics to see which links bring the right readers.

How to Set Up GA4 to Measure Traffic From AI Chat and Answer Tools

Posted on 2026-01-132026-08-12 by Bert Swope

Essential Concepts: GA4 can track identifiable AI-referred sessions through session source, session medium, and page referrer, but missing referrers often shift traffic to Direct or prior sources. A custom channel group, plus UTM tags where you control links and clean referral settings, gives the clearest read on traffic from AI chat and answer tools.

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