Turning Blog Posts Into a Publishable Manuscript

Imagine being proudly introduced as the author of a book! For many writers, that dream has already come true with just some strategic tweaking of existing blog content.

Blog posts tend to be episodic in nature; to transform them into books you will require a coherent narrative arc and add the appropriate connective tissue — introductions, transitions and concluding thoughts.

Repurpose

Blog posts are brief pieces of written or visual media content created to share ideas, news, or promote products and services with readers. With their ability to attract traffic and expand audiences and email lists, blog posts are an effective way to stand out among an endless sea of online content and help your business stand out. A successful blog post can make all the difference in helping your business stand out in this sea of online information and increase traffic and audience.

To write a successful blog post, it is crucial that you take both audience and topic into account. Your content needs to be informative, inspirational, or entertaining depending on its topic and audience. In addition to writing great content, creating an attention-grabbing title will draw readers in; make it short, simple, and action-driven for maximum effectiveness!

Subheadings will make your content easier for readers to scan. Bold text should also be used to emphasize key parts of your blog post – this will allow the reader to focus on what matters and will also make the article more readable.

Repurposing blog posts into an ebook or other digital formats is another effective way of reusing them and reaching an audience that might otherwise never read your blog, as well as those not familiar with blogging at all. Edit and reorganize each of your blog posts accordingly so they fit the format of an ebook or other digital formats.

Christian is Eleven Writing’s Head of Operations and an experienced writer and editor. While his educational background includes both BA in Psychology and MA in Archaeology, Christian discovered his true calling through writing and content marketing. Christian enjoys helping writers discover their voice while producing high-quality pieces for clients.

Zoe M. McCarthy writes contemporary romances in her free time and is known for her keen intellect. She’s passionate about researching the publishing industry and has attended writers’ conferences as well as being part of a critique group, while contributing articles to multiple websites as well. Zoe plans on publishing her first novel sometime during 2017.

Edit

Many writers create blogs and articles to spread information about their businesses or expertise, yet when reworking these pieces into a structured book manuscript it can be challenging to know how to transform these blog-style pieces into chapter format. A ghostwriter provides invaluable perspective and guidance during this transition process to ensure its smooth transition.

Blogs provide an engaging medium for personal expression that allows readers to connect with your company through narrative form. From reporting new hires or industry events, a well-written blog will keep readers engaged with your company while setting up what may come later in your book.

The word “blog” derives its roots as a portmanteau: an amalgamation of two older words into one new term. A blog can serve as an online journal detailing experiences and updates about life around you; moreover, blogs allow your business to tell its story in a way that’s engaging to target readers.

Blog content is typically presented in paragraphs, each focused on one subject matter. When translating that format to chapter form, it’s essential to maintain this structure. Subheads for each body section help organize content more easily for readers while tables or step-by-step lists can add visual interest by breaking up textual pages.

An ideal blog post begins with an eye-catching headline that promises the main topic of the post and delivers it effectively. A compelling headline should encourage people to keep reading while also convincing them to do what you want them to, such as sign up for your email list or purchase products and services from you.

Blog posts should include a seed keyword related to the subject matter of their blog posts. This keyword serves as the main phrase people search when looking for information related to that particular subject matter, and tools like Google Keyword Planner or SEMrush can assist in targeting it successfully. When selecting keywords with too much competition for inclusion in blog posts, remember that their reach could be limited and this will have a detrimental effect on readership and reach.

Compile

Writing a book is a goal shared by many writers, yet the process can be time-consuming and laborious. Some writers never complete a full manuscript. Bloggers with existing valuable content often opt to turn their blogs into publishable books instead of starting from scratch; though this task may seem daunting at first, with proper planning and execution, success can be attained!

Contrary to journal articles, blog posts tend to be shorter and lack depth, necessitating writers to carefully select and rewrite their best material for inclusion in the book. An outline can assist writers in this task while providing criteria that help determine whether specific pieces fit with its vision.

Bloggers should decide whether their finished book should read like one continuous chapter, or as multiple short books on a related subject. If they prefer a chapter-length structure, creating an introductory post that briefly introduces its main points without giving too much away can serve as the chapter opener and encourage readers to keep reading.

For better reader engagement and to avoid overwhelm, dividing a book into multiple chapters should be split across various blogs and published separately. This allows readers to engage with its content more directly without becoming overwhelmed by one large volume.

Writers who wish to incorporate blog content into a book should keep in mind that readers expect the experience of reading a structured format; accordingly, each post should include chapter titles and an index/table of contents as part of its body text. Authors should also include a brief author bio and links to social media accounts as well as recent publications (though this step is optional). These elements are especially crucial if the writer wishes to expand beyond their existing blogging readership and reach a wider audience. In addition, as blogs can serve as powerful digital networking tools, authors should bear in mind their blog is also an opportunity for digital networking by including information about organizations they’re affiliated with, websites they regularly visit and any freelance work currently taking place on it.

Thematically Align

Thematically aligning your blog posts can help create a coherent polished draft suitable for either self-publication or traditional submissions. Here are some templates which may come in handy:

1. How-to blog post: One of the most popular types of blog posts, how-to posts offer readers step-by-step guides for accomplishing a task. They allow for active learning through reader participation and are frequently popular among readers.

2. Roundup blog post: This type of article compiles insights, opinions or recommendations from multiple experts in one post to provide value to readers while building authority and credibility as a thought leader in your field.

3. Query Post: This type of post addresses frequently asked questions on a certain subject, helping increase search visibility while potentially stimulating additional reader comments and inquiries.

4. Narrative Headline: Ideally, aim to craft a narrative headline that conveys your essential message effectively. Doing this may help avoid academic tendencies to engage in a “dance of the seven veils”, where layers of less important or intriguing findings are gradually stripped away, only for them to reveal themselves later as mere kernels at the end of a lengthy screed.

An effective blogpost must always include clear narrative references to journal articles as well as links to open access versions, along with a short bio section that includes your organizational position, links to Twitter or Facebook profiles or email accounts, or recent book titles (and associated hyperlinks).