Using AI to Transform Old Posts Into Fresh Blog Content

Artificial Intelligence (AI) can be applied in many different fields ranging from powering self-driving cars and improving medical diagnosis to forecasting court decisions and military logistics. Unfortunately, AI can also be misused to deliver biased, harmful, or illegal content.

Artificial Intelligence can help improve blog posts for tone consistency and SEO tagging purposes; however, human judgment remains essential in providing nuanced understanding and emotional touchpoints. Use the prompts below to make AI-generated content sound more like your voice:

1. Repurpose Old Posts into Video

By using the right tools, it’s possible to rejuvenate even your longest video content by turning it into short videos, GIFs and ads – keeping your marketing pipeline brimming, improving reach and engagement as well as avoiding writer burnout or half-empty calendars.

Start by reviewing your top performing blog posts to identify which ones could be repurposed into different forms for wider consumption. Evergreen posts like how-to guides or listicles make great candidates, as do those supporting campaigns or providing support services. Repurposing content into videos, audio podcasts, downloadable eBooks, slide decks, infographics or any other visual formats is also possible.

Repurposing Blog Content into Video

To repurpose blog post into video, the first step should be editing to make it more digestible – consider eliminating any unnecessary information, adding visuals that clarify ideas and add personality, and rearrange text for ease of reading. After this stage has been completed, use video creation software to edit and add effects, thus turning it into new forms of media that suit its format.

As soon as your repurposed content is ready, distribute it across all of your channels. Post it as video or carousel on social media channels like Facebook and Instagram; make it part of an Instagram story; or make it an Instagram story on Instagram itself. Creating a YouTube video may provide more depth on the subject matter and introduce viewers to additional information.

AI can also transcribe your video content into written transcripts for blog or other written content, making interview videos even more accessible by accurately reflecting each speaker’s authentic voice. This feature is particularly beneficial when trying to preserve authenticity for interview videos that feature more than one speaker.

Animated explainer videos are an engaging way of turning long-form product or service descriptions into video content that helps your target audience understand, trust and choose your brand. Repurposing existing material into digital platforms saves both time, money and effort while increasing audience engagement with your brand.

Blog posts that have proven their value can easily be converted into email newsletters to reach new audiences who don’t already follow you socially. By updating old content with fresh stats, timely insights, and creative enhancements you can give it new life while engaging your target audience more deeply than before.

2. Repurpose Old Posts into Email Sequences

Repurposing content can save marketers time and effort when creating fresh material is time consuming and labor intensive. Artificial Intelligence tools can assist marketers by turning your best performing blog posts into email sequences designed to nurture leads over time – these emails feature subject lines designed to get opened, CTAs that drive traffic back to your website, and newsletter templates tailored specifically for your content’s tone and message.

Start by conducting an audit of your archive for high-performing content (i.e., articles with significant traffic, engagement, backlinks or social shares). Use SEO ranking tools like SE Ranking or Ahrefs to pinpoint keywords driving this success; take note of their insights when prioritizing content for repurposing.

Content that truly establishes you as an authority and builds credibility can often be more effective than blog posts or videos; this type of page or case study should form the core of your SEO strategy.

Use a content repurposing tool such as Numerous to automatically extract compelling quotes, stats and one-liners from long-form articles for use across social media platforms. Numerous can scan spreadsheets containing your content and generate tweet-sized quotes or Instagram captions quickly – saving you considerable time in the process!

Adapt existing content written in one format (like blog posts or how-to guides ) using AI content creation tools like these AI content creation tools to repurpose it as podcast episodes or audio slideshows – they provide greater engagement than text-based blog posts!

Converting blog posts into podcast episodes or audio slideshows can add an exciting and creative spin that reaches a whole new audience. Repurposed content may even be used in social media campaigns to build awareness and expand reach.

Blaze is an AI-powered content repurposing solution designed to help your marketing expand at scale. This multi-format AI can take one post and repurpose it in multiple channel-ready outputs such as Twitter/X threads, LinkedIn carousels, newsletter intros and YouTube scripts – plus it understands platform specificities such as snappy voice for Twitter/X threads; formal tone for LinkedIn carousels; narrative-friendly copy on Instagram etc and provides customized outputs tailored for each platform.

3. Repurpose Old Posts into Multilingual Content

Modern audiences are multichannel consumers that prefer various content formats. Repurposing allows you to engage your target audiences on multiple platforms in the way that best meets their preferences and keep them engaged over time. But creating videos or infographics takes time and effort that may not always be available – Generative AI tools are designed to automate this process and save you time by turning existing blog posts or reports into other formats without human input required.

AI allows for content repurposing to maximize audience reach while optimizing engagement metrics. One piece of content can easily be turned into multiple videos, social media posts and newsletters without additional research or writing efforts required. By automating this process you can reach multiple target segments simultaneously while maximising engagement metrics.

AI tools can also help quickly repurpose existing content into different language versions for increased audience reach and SEO performance. AI translation tools like Descript make this possible – effortlessly transcribing and translating video content for an international audience without the need to hire professional translators.

AI can help keep your blog content relevant and boost SEO performance, particularly if your existing information or links have become outdated. Simply adding updated statistics, examples or insights is one surefire way of increasing blog readership and driving more traffic your way.

AI can help transform old blog posts into social media content that engages your followers and draws clicks and engagement from more of your fans and followers. This may involve anything from creating simple tweets to more comprehensive captions for Instagram that summarize the main points of an article quickly in a few lines of text – using tools such as Typeface AI summary tool will enable this transformation from any long-form asset like web pages, videos, documents and more!

4. Repurpose Old Posts into Bite-Sized Content

Content creation takes time and resources, so seeing great posts go stale can be disheartening. Leveraging AI tools to streamline repurposing can help rejuvenate old content while increasing the value of existing assets.

Finding opportunities to repurpose existing blog content starts with social media analytics. Explore top-performing articles that are gaining momentum, along with search terms that are trending. Think of ways that repackaging it for different formats or platforms could expand its reach and increase engagement.

An informative blog post covering industry trends or providing step-by-step tutorials might be repurposed into video form for use on your website or social channels, helping your audience solve problems independently and positioning you as a thought leader. An infographic can turn a blog article into something much larger that you can use on websites, emails, presentations or infographic galleries.

Turn long-form blogs into email sequences that nurture leads over time with ease. This approach saves both time and effort when composing social media posts for different audiences manually; using multimodal AI like Typeface from Planable ensures your repurposed content remains authentically on-brand while meeting their needs perfectly.

Use AI to not only repurpose existing content in new formats but also to update concepts with current research or data to keep your content up-to-date and improve SEO performance. This will keep it fresh for users while simultaneously boosting SEO performance.

Maintaining fresh content on your blog is crucial to maintaining relevancy and supporting SEO performance, yet finding time to regularly update all posts may prove challenging when managing multiple projects and priorities.