
Before the 2018 algorithm changes on Pinterest, bloggers often posted 50-100 pins per day and saw success. Now however, new guidelines suggest 15-25 Pins daily as an optimal amount.
Focusing on fresh content over duplicates will increase both reach and engagement, and it is best to stick to personal boards rather than group boards.
Change the Background
Pinterest is a visual discovery platform that allows users to collect and organize content – such as images, videos and articles – into boards for easy organization. When users find something they like they can “pin” it onto one of their boards for later sharing with followers.
Pinterest users tend to be interested in fashion, food and recipes, health and beauty, home design, arts & crafts and seasonal events/holidays; as well as finding inspiration and ideas for activities to do, purchases to make and places they should go.
On average, successful Pinterest accounts publish 15-25 Pins per day on average and prioritize fresh content over duplicate pins (duplicate pins are made up of the same image/URL combination that has already been posted to Pinterest by anyone before you). While repinning some duplicate Pins occasionally is acceptable, creating more new Pins to maximize reach and traffic potential is always ideal!
Effective Pinterest Pins offer users an immersive experience or perspective that no other Pin can match. Make your pins stand out by changing titles or descriptions or choosing different images for each pin – but be careful not to alter too frequently; any subtle modifications could incur penalties from Pinterest! For more tips on creating and optimizing new Pins, enroll in Tailwind’s free Pinterest Marketing Success Framework course today.
Change the Text
Pinners see content that’s relevant, fresh and timely based on relevance, freshness and timeliness in both home feeds and search results. Duplicate Pins struggle against novel ideas; thus Pinterest’s distribution algorithms increasingly prioritize new ones over duplicate ones.
Fresh Pins tend to outshone duplicate or similar Pins on Pinterest, yet each pin must provide unique experiences for pinners. When adding new images and links, create only Pins that have not previously been shared on the platform.
If your daily Pin count exceeds 15-25 Pins, it would be wise to focus more on creating original content than replicating pins, so as to reach maximum exposure on Pinterest! Although publishing less pins by prioritizing quality over quantity can increase distribution and traffic potential on Pinterest.
Change the Colors
No matter the purpose of your Pinterest account or pin design, choosing colors with great visual impact can make a world of difference. Studies have revealed that warm hues (red, orange and yellow) outshone cool ones like blue and purple in terms of click-through rates – you can use this data to select those most fitting for your brand and its image.
Create pins that align with your content by using high-quality images on Pinterest. When uploading graphics to this platform, be sure that the image is at least 1000 pixels wide and not too dark or light. A high-quality photo will look more professional and be more likely to capture people’s attention; also use one that matches your style so your Pins match with its rest of your content seamlessly.
Pinterest graphic designs should be clear and easily readable, featuring large text that stands out against an eye-catching background or image, with enough contrast between text and background/image to make reading the Pins easy for those unfamiliar with your brand. This ensures your pins can be understood even by those not as familiar with your product/service offering.
Pinterest’s algorithms are continuously shifting to prioritize new ideas over duplicate ones for an enhanced user experience and increased website traffic. Unfortunately, many brands still struggle to discover how best to leverage their Pins.
There’s no clear-cut answer when it comes to “how many times should you pin in a day.” To figure this out for yourself, test and see what results come out. Keep in mind that too much Pinning could risk penalization by Pinterest’s algorithm.
Tailwind’s most successful accounts typically post 15-25 pins each day on average. If you find that you are posting more, it may be beneficial to shift some of your efforts toward producing fresh Pins instead.
Change the Format
Pins remain relevant for days, weeks and even years on Pinterest; to maximize traffic generation from this platform, it’s vital that high-quality images attract attention and encourage repins. Here are a few strategies to help you meet this objective.
Make sure your images are the ideal dimensions for Pinterest. The recommended image size on Pinterest is 735 x 1102 pixels; this provides ample room for most types of content while fitting nicely across desktop and mobile devices.
Canva, Adobe Express, Kapwing or Colorcinch are great free tools that can help resize images to the proper dimensions for Pinterest. Vertical images tend to do better than their horizontal counterparts on this platform, so use vertical ones whenever possible and ensure your images are bright with bold colors and simple text (pins with bolder hues tend to do better on Pinterest than those with too much text or too many details). Also try including a call-to-action in each of your pins so it will inform people what the next step should be while encouraging them to pin your images!
To increase your visibility on Pinterest, it’s essential that you post new pins regularly. Since Pinterest prioritizes fresh content over old Pins, creating fresh Pins will ensure they appear in followers’ home feeds and search results – though don’t overdo it; too many pins could actually hinder performance!
As a rule of thumb, try creating 15-25 pins every day. Remember that quality doesn’t just define their experience – this includes their title and description as well as any associated websites they lead to.
As can be seen, there are various strategies for increasing the quality of your Pinterest Pins. By following these tips, you may increase your chance of obtaining more repins and clicks; thus increasing website traffic and sales.
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