How to Get Traffic From Pinterest

Are You Blogging, Selling Ecommerce Products or Offering Direct-to-Consumers (DTC) Products on Pinterest? How Can You Generate Traffic via Pinterest? If you’re an established blogger, ecommerce seller, or DTC brand already aware that Pinterest can provide an incredible source of free organic traffic then how do you actually utilize this platform to bring this traffic in?

Instead of disappearing into endless scrolls like Instagram and Facebook posts do, Pinterest Pins remain visible for months or even years, driving traffic back to your blog, website or online shop. To maximize their effectiveness and generate visitors for long enough to benefit you need to optimize them with relevant keywords.

1. Optimize Your Pins

Pinterest is a visual search engine, so high-quality images are essential to being discovered on its platform. Use vibrant colors, clear focus and simple compositions for maximum discoverability of pins. Furthermore, ensure your pins include clear calls-to-action (e.g. “Shop the Look” or “Download the Guide”) so they drive traffic and conversions – pins with valuable downloads such as checklists or quizzes can help capture email address data and convert more of Pinterest traffic into owned audiences and sales funnels.

As part of your business account, you have access to detailed analytics that provide a breakdown of each pin’s performance. Although saves and impressions are useful metrics, outbound clicks to your website are ultimately what drives traffic; to increase them further, analyze your top Pins for similar characteristics between them such as keyword usage or text overlay, or color palette that draws in your target audience.

Maintaining a consistent posting schedule helps build your audience and show Pinterest’s algorithm that you’re an active, reliable source of content. Furthermore, posting timely posts increases their chance of appearing higher in Smart Feed and Search results.

Concentrating on trending topics is an effective strategy, but you can also create long-term traffic by posting evergreen Pins that remain popular month after month. To find the keywords with the greatest performance potential, utilize Pinterest’s Trends tool and Account Explorer feature – both tools provide an effective way to observe what other top accounts in your industry are doing successfully.

As with any marketing campaign, a successful content strategy requires consistency. Create a content calendar to stay on track and maximize your potential; be sure to include both seasonal and evergreen content that appeals to both existing customers as well as potential newcomers. Google Sheets or Airtable are great platforms for streamlining the workflow; using them lets you organize and plan across months, pin types and URLs using their intuitive Kanban workflow feature; Planoly or Later provide more visual tools with their drag-and-drop interface for quicker creativity processes.

2. Optimize Your Boards

If you haven’t done so already, create several Pinterest boards to house your content. However, be careful to limit how many boards you create as having too many can make maintaining quality presence on the platform difficult.

As soon as you’re ready to develop your content strategy, select several boards that align with the products and themes most relevant to your target audience. Once chosen, focus on providing high-quality Pins that help them reach their goals.

As you pin your own content to these boards, take time to optimize each. First off, the board name should contain keywords that accurately reflect what visitors can expect to find there; next add some relevant hashtags (#) for further visibility boost.

Use keywords people are actually searching for when writing the description for your board. Don’t be intimidated to add more than a few, as long as they sound natural and genuine – the more relevant your keywords are, the higher it will rank in search results.

Be sure to include a link back to your website in the board description – this can drive traffic and encourage viewers to learn more about what product or service you offer.

Pinterest’s algorithm takes into account a board’s content when determining its recommendation to other users, so to increase your chances of being recommended add fresh updates regularly to each board and share other user’s posts that relate directly to its topic.

DTC brands must pay particular attention to seasonal trends when crafting their content strategy. Pinterest users plan ahead, so it’s crucial to pin at peak times of interest. When possible, create a pinning calendar aligned with key dates such as product launches or seasonal shifts using tools such as Google Sheets, Airtable and Notion to organize and track progress of this pinning plan.

3. Optimize Your Profile

Although expanding followers on Pinterest is an admirable goal, most business owners’ ultimate objective should be driving organic traffic elsewhere – whether that be your blog, website, Etsy shop or another online storefront. Therefore, optimizing both profile and content to do exactly this is key.

As part of a comprehensive profile optimization strategy, keyword research should be the starting point. To do this effectively and quickly, use Admetrics Pinterest Account Explorer tool and type in popular terms such as “recipes” or “home decor”. You’ll get an in-depth view into what top Pinterest accounts are doing with their keyword strategy; helping identify trends, seasonality and what content performs well across similar accounts.

Once you have identified the keywords that best meet your objectives, the next step should be optimizing existing Pins and boards with those keywords. This involves changing board titles and descriptions so they match up with what the linked Pin is discussing – something Pinterest engineers refer to as Pin cohesion.

Example: If your Pin links to a blog post about healthy chocolate strawberry shakes, then it must coincide with recipes or home gym workouts related to this content. Otherwise, search results will exclude your Pin as it won’t match its target content (known as “Graph Pruning”).

As you work to expand your account, be sure to establish a regular pinning schedule. Consistent pinning is preferred by Pinterest’s algorithm and helps ensure that your pins appear in search results more frequently. Furthermore, having both new and repins on your feed will help with its management and will also add variety.

Do not overlook optimizing image size and text overlays as these details can have an enormous effect on the performance of your Pins. Spend some time honing these details.

By following these tips, your Pinterest account can become a reliable source of traffic to your content and online storefronts. In addition, by leveraging an advanced marketing automation platform like Admetrics you can test and measure every creative in your Pinterest campaign to see which elements work and which don’t.

4. Optimize Your Content

One of the easiest ways to drive traffic from Pinterest is through creating click-worthy content – be it blog posts, infographics or videos. However, it’s essential that this content be tailored specifically for Pinterest using keywords correctly and optimizing pin descriptions; to do this, try Google Keywords (for WordPress users) or Yoast (for WordPress).

Keep in mind that Pinterest is a visual platform, so your content must be eye-catching and inspiring. Make sure all images are clear, well lit and include a call to action such as visiting your website, subscribing to your email list or purchasing products from you.

Use seasonal and holiday-specific strategies to optimize your content and stand out from your competition and target the appropriate people at the appropriate times. For instance, if you sell cake jars online, consider creating content specifically around back-to-school birthdays and summer birthdays to align your posts with what people are searching for on Pinterest and increase ranking and visibility.

Finally, it is vital that you regularly create new content – this could include both old and new Pins – so the algorithm knows you are active. Furthermore, having different types and styles of Pins such as vertical versus horizontal images with varied colors, fonts, layouts and text overlays are ideal.

As a beginner to Pinterest, these tips will help set your account up for success and start driving traffic through it. However, take note that results take time & effort! Be patient as your strategy takes effect – soon you’ll be pinning like an experienced pro with steady traffic from Pinterest!

If you need any assistance getting traffic from Pinterest, feel free to reach out – I would be more than happy to assist!