The Principles Of “The Age of Unreason”

“The Age of Unreason” is a book written by Charles Handy and first published in 1989. This book explores the profound changes occurring in society and business at the time and offers insights into how individuals and organizations can navigate this new landscape. Handy’s central thesis is that we are entering an era characterized by uncertainty, rapid change, and a departure from traditional norms and structures. The principles outlined in the book include:

1. The Age of Unreason: Handy argues that the world is moving away from the “Age of Reason,” a period characterized by stability and predictability, into an age where uncertainty and change are the new normal. In this age, individuals and organizations need to adapt and embrace change to thrive.
2. The Shamrock Organization: Handy introduces the concept of the “shamrock organization,” which consists of three main components: a. The Core: This represents the essential employees who are crucial to the organization’s operations. b. The Freelancers: These are temporary or part-time workers who are brought in as needed. c. The Outsourcees: These are functions that the organization chooses to outsource to other companies.
3. Portfolio Careers: Handy suggests that individuals should develop a portfolio of skills and experiences rather than relying on a single career or job. This approach allows individuals to adapt to changing circumstances and find fulfillment in their work.
4. Continuous Learning: In the Age of Unreason, learning is an ongoing process. Individuals and organizations must prioritize learning and adaptability to stay relevant and competitive.
5. The Jigsaw of Life: Handy presents life as a jigsaw puzzle, where individuals must piece together various aspects of their personal and professional lives to create a fulfilling and balanced existence.
6. The God of Small Things: Handy emphasizes the importance of paying attention to small details, as they can have a significant impact on the success of organizations and individuals in the Age of Unreason.
7. Balancing Work and Life: Handy suggests that individuals should strive for a balance between work and personal life, as the boundaries between the two become increasingly blurred in the modern world.
8. The Butterfly Economy: Handy uses the metaphor of a butterfly to describe the fragility and interconnectedness of the global economy. Small actions or events can have far-reaching consequences, and this interconnectedness should be considered in decision-making.
9. The Elephant and the Flea: Handy distinguishes between large, traditional organizations (the elephants) and small, flexible entities (the fleas). He argues that both have a place in the business world, and it’s essential to understand their strengths and weaknesses.

“The Age of Unreason” is a thought-provoking book that offers a unique perspective on how individuals and organizations should adapt to a rapidly changing world. It encourages readers to embrace uncertainty, seek continuous learning, and develop flexible, portfolio-based approaches to careers and life.