The key to any successful blog post involves getting your message across as clearly as possible. One method of doing so is tactful repetition, but the keyword is really ‘tactful’. Many pitfalls can trip you up when you repeat your key message, keywords, and key phrases whilst blogging, and if you use repetition in an overt and frankly boring way, you’ll lose readers. But don’t worry, this post will take you through everything you need to know about tactful repetition, including what it is, how to do it, and, perhaps most important of all, how not to do it.
What Is Tactful Repetition In Blogging
Tactful repetition in blogging is essentially about repeating your message logically, so your readers feel that every blog post has a logical structure that they can follow with ease. You basically use tactful repetition of keywords, key phrases, and key messages throughout your post to reassure your readers that they’re getting exactly what they signed up for.
Imagine you clicked on this blog post link to learn about the best practices for tactful repetition in blogging. I just mentioned tactful repetition in the title, and then never spoke about it again. You’d feel cheated, and you probably wouldn’t return for any more of my posts. But, by setting out what I would be discussing in the introduction, and then sticking to it, you hopefully now feel that you’re getting what you came here for. Well, that’s tactful repetition.
There is a structure to it that must be adhered to if you don’t want to upset your readers. We’ll get on to that in a later section so you can repeat the structure for yourself every time you sit down to write a blog post of your own. Still, for now, you just need to be aware of the fact that tactful repetition guides your readers through your blog post because they’re able to recognize the structure and key messages you’ve promised.
But if you’re a serious blogger hoping to drive more traffic to your website, then ‘blogging repetition SEO’ is something you’ll need to understand. That’s because tactful repetition used effectively, helps with SEO, making your blog post appear higher up the pecking order of search engine results. So, what exactly is ‘blogging repetition SEO’, and how does it help connect your work with more readers?
Blogging Repetition SEO Explained
Blogging repetition SEO (which stands for Search Engine Optimization, in case you didn’t know) is essentially another way of saying tactful repetition. Still, the focus here isn’t on helping your readers see your messages and phrases, but search engines. With effective SEO you can expect to see:
- Increased traffic to your website
- Higher search engine rankings
- Increased sales
- Reduction in dependency on ads to drive traffic
- Organic traffic – people will find you because you’re the right fit for the reader
- Repeat readers
There are many ways to improve your SEO, but one of the best ways is blogging repetition. Why? Because it helps connect your post with internet users’ queries via search engines. Think of it like this, if somebody typed into a search engine ‘Best practices for repetition while blogging’, I’d want my result to appear high up the list of search engine results. To do so, I need to make sure that the internet user’s search engine has typed their query into recognizes that my answer is a good one. It will not know that unless it can see that I am directly answering that inquiry. But there’s a knack to it.
I don’t repeat the phrase ‘best practices for repetition while blogging’ repeatedly, because that doesn’t make search engines think I have quality content. Instead, I use related keywords, key phrases, and key messages. ‘Tactful repetition’, ‘Blogging repetition SEO’, ‘best practices for repetition while blogging’ all say the same thing, but differently. It shows that I’m knowledgeable about the topic, but it also gives me a broader net for catching would-be readers if you will.
Not every internet user will type in the same inquiry using the same words, even if they are essentially searching for the same thing. So, I need to craft a response that will guide as many people as possible to my blog post to get the answer they need. That’s blogging repetition SEO. It’s all about crafting bl0g posts that will catch the attention of readers and search engines, so they get the answer they are looking for from my content, rather than someone else’s.
So now you know what tactful repetition is and how it can be used for SEO purposes to catch the attention of a wider audience, but how do you implement that in your blog writing?
How To Use Tactful Repetition In Your Blog Writing
It’s simple enough, really, and it all begins before you even write a word. That’s right, effective tactful repetition requires planning, so you use it at the right time and in the right way. Before you begin any blog post, you need to know:
- What are my targeted keywords, key phrases, and key messages?
- What are my related keywords, key phrases, and key messages?
- What is the most logical way of setting out this content so readers and search engines alike can find their answers easily?
- How can I scatter my message throughout the article tactfully? i.e. Where am I going to use the keywords, phrases, and messages I’ve identified?
- How can I guide readers and search engines to the answer they are looking for?
That might seem like a lot, but it’s best practice when blog writing to know what you need to be repeating, and how and where you’re going to do that. If you’re unsure right now how you would structure a blog post to answer the above questions and does so in a way that’s suited to SEO and your audience, then don’t worry, here is a general structure that you can apply to every blog post you write in the future.
But for now, it’s important that you know some of the “do’s” of tactful repetition, so you don’t accidentally plan a blog article littered with the “don’ts”:
- Spread out your repetition, so readers don’t become bored and search engines don’t see your content as being poorly written
- Always identify related phrases, words, and messages so you don’t repeat yourself too much
- Have an idea about the audience you are targeting before you even write your blog post (for me, today, it’s clearly fellow bloggers and writers who are interested in blogging repetition SEO and want to learn how to use it effectively for the readerselves)
- Do keyword research so you choose the right keywords to rank highly (this involves finding keywords and phrases of various difficulties, so you can catch more readers in that net we spoke about earlier)
As I said at the start of this post, the key to tactful repetition is exactly that: being tactful. Keyword stuffing is a terrible practice, so you should always look for a keyword density of between 1 and 3%. That means that your keywords and phrases shouldn’t amount to more than 3% of the total words used in a post. Following that keyword density guide ought to help you stay on the right path of tactful repetition, rather than veering towards the wrong one of distasteful repetition.
Correct Blogging Repetition SEO Structure
Now you know everything there is to know about tactful repetition, but the one thing you don’t yet know is how to structure a blog post that allows you to use blogging repetition SEO effectively. Well, this is the section for you. But before we jump into the exact structure, let’s just break down tactful repetition into its most basic components so you can see how it will fit into a typical blog post.
The first thing you need to do is tell the audience what you will tell the reader. This is key for SEO purposes and lets your audience know exactly what they should expect from your post. It helps focus their attention on the key bits so they recognize the reader and pay closer attention to the areas you’ve already highlighted as being important.
The next step is to tell the audience. So, you’ve told the reader what you will be telling the reader above, and now it’s time to do the telling. Communicate your keywords, phrases, and messages effectively so your audience knows they are being told everything you said you would tell the reader. This helps create confidence in you as a blog writer, and it shows that you’re a writer of your word. You said what you would tell the reader, and then you told the reader. Basically, they got what they came for, so they’ll probably come back again.
Finally, you need to tell the audience what you just told the reader. It might seem counterintuitive, but repeating your message for a final time after you’ve told the reader everything reinforces the message to your audience. It leaves the reader feeling satisfied that they have got the complete answer, and search engines will use this section to see that you answered the inquiry throughout the post. Use this last part of tactful repetition to reinforce the elements you need the audience to remember: your ‘take-home’ message if you will.
Now, how do we use that when planning how to structure blog posts to support tactful repetition? Well, it’s simple really. Broadly speaking, every blog post that has ever been written can be broken down into the following three sections:
- The introduction
- The body of the text (including H1, H2, and so on – basically, your headings and subheadings)
- The conclusion
The components we highlighted before actually fit into this common blog post structure well:
- The introduction – where you tell the audience what you will tell the reader
- The body of the text and headings – where you tell the audience
- The conclusion – where you tell the audience what you just told the reader
By remembering this basic structure and aiming to include keywords, phrases, and messages sparingly throughout each section, you guide readers and search engines to the answer effectively, and show yourself to be a blog writer that delivers what you promised. If it helps, remember the keyword density of between 1 and 3% for each section, so you know that no one area is being overstuffed with the keywords, phrases, and messages you identified before writing (including the related keywords etc. too).
Follow this basic structure so you use tactful repetition effectively for better SEO and audience satisfaction.
Things to avoid when using tactful repetition
In this last section, I’ll just remind you of the things you should never do when using best practices for tactful repetition in blogging. Avoid the following list at all costs, or else you won’t rank highly on search engines, or on your audience’s list of favorite blog writers either, for that matter:
- Never overstuff your content with keywords, phrases, and messages
- Never treat your audience as though they are stupid – you are there to guide, not condescend
- Never use the same keyword over and over without varying your phrasing
- Never write a blog post that isn’t logically structured and easy to follow
- Never ignore the structure laid out in the section above – it’s the best way to ensure you are being tactful with your repetition
Tactful repetition is all about identifying targeted and related keywords, phrases, and messages to guide your audience and structure a perfect blog post for SEO, so your blog ranks higher on search engine results than others. The key is to repeat your words, phrases, and messages sparingly, so your content doesn’t appear poorly written and your audience doesn’t become bored.
Structuring effective blog posts is a skill, and one that we must practice to see better results. Over time, if you follow the blog post structure for tactful repetition above, you remember that ‘tactful’ is the key point. There’s no reason you can’t implement ‘blogging repetition SEO’ into your own blog writing to increase traffic to your blog, and supply your audience with the clear answer they’ve been looking for.