Bert Swope
Writing small blog posts offers several advantages. Not only are they easier to read, but they take less effort to craft and are better for SEO purposes.
When deciding whether you should write a short or long blog post, start by asking yourself what your audience wants to know. Use that insight to craft content that answers their queries thoroughly and in an easily-digestible format.
It Takes Less Time
Writing a short blog post takes less time than crafting an extended one, especially if you use content creation tools or templates to streamline the writing process. But don’t skimp on quality for quantity – still strive to craft well-crafted posts that readers will value and enjoy reading.
One of the best ways to save time when blogging is by researching your topic thoroughly beforehand. Utilize reliable sources like official associations, government websites, research papers, and renowned industry experts for a thorough understanding of your subject matter.
Another effective way to save time when crafting a short blog post is by creating an outline before beginning to write. This will help you stay organized and break up a large topic into manageable sections, while also helping you focus on the most essential information without becoming overwhelmed.
Finally, when crafting a quick blog post, aim to write quickly and get straight to the point. Doing this can save you from spending too much time rewriting similar information multiple times.
Writing a brief blog post can be an excellent way to keep your audience engaged and raise brand awareness. It will also help you establish yourself as an authority in your field, drive traffic to your site, and gradually build up the authority of your brand over time.
It’s Easier to Read
Writing short blog posts is simpler than crafting long ones, as you can more clearly communicate your message with fewer words. Furthermore, you don’t need to waste readers’ time with an uninteresting long post that takes too much effort to read.
Many people read online to stay informed, so it’s essential that your content be easily readable for everyone – particularly mobile users who are often on-the-go and can’t take time out to read extensive amounts of text.
One way to make your content simpler for readers to comprehend is by eliminating distracting elements from your site. This includes moving images, animations and widgets which may divert their attention away from the main point. Additionally, keep font size at around 12 pt and use headings, bullet points or numbered lists to organize information and provide clarity for viewers.
Another way to make your content easier to read is by including lots of white space. This approach works especially well when writing an article that may be difficult for readers to comprehend. Furthermore, bolding or italicizing key points in your information can make it easier to focus on them.
You can also use a variety of colors for your content to help it stand out from other pages on your website. This is particularly beneficial if your blog has many images or a large background that makes it hard to read.
Finally, you can try breaking up your content into smaller paragraphs or sections for readers to digest more easily. This is an effective way to keep readers engaged and motivated to keep reading your blog.
Although there is no standard length for blog posts, it’s wise to consider what will engage readers and encourage them back to your site. Doing this also allows for creative freedom when developing unique post ideas tailored towards specific audiences.
It’s Better for SEO
Though many writers and webmasters focus on a specific blog post length, it isn’t always the best solution for every situation. Whether your goal is to rank for search, gain social shares or boost sales, the ideal length depends on your objectives and what content type works best for you.
Longer posts, however, can be leveraged to establish authority and demonstrate value. They’re also beneficial in your link building efforts – if you can demonstrate to a link building firm or blogger that you possess the resources and expertise to produce top-quality content, they are likely to take time out to link back to you.
Generally, longer blog posts tend to be more effective at garnering attention and improving SEO. They also tend to hold readers’ interest for longer periods of time, which could ultimately help drive more traffic over time.
Search engines are always on the lookout for quality content, and can easily detect a well-crafted, informative post that answers a user’s query. If you’re unsure how long to write something, start by researching currently ranking blog posts in your niche.
Small Business Trends has determined that the average length of blog posts that make the first page is 2,450 words. This is significantly longer than the 200- or 500-word posts most writers consider ideal.
When selecting the size of a blog post, ask yourself “what’s the purpose?” This can help determine whether it’s best to write a short or long piece.
Experiment with both to find what works best for your brand and audience. Ultimately, the optimal length for a blog post depends on both their needs and how much time you have available to write it.
Short blog posts may be better for search and social media, but writing them can take a lot of time. If you don’t have the capacity to devote the necessary amount of effort, consider hiring a blogging company to produce your content on your behalf. They’ll ensure your articles are written professionally and optimized for search engine visibility.
It Can Impact Your Traffic
Writing small blog posts can be beneficial for your business. Most importantly, it increases traffic and conversions.
One of the primary sources of website traffic is search engines. When people type keywords into Google, they’re searching for relevant content to answer their queries. By creating helpful, informative articles that answer their questions, you can rank well in results and draw in more visitors from searches.
But there’s more to it than that. The length of your blog post can also have an impact on how much traffic it receives.
HubSpot suggests a long-form blog post (2,000 words or longer) is ideal for SEO purposes. This is because it’s more likely to contain important keywords and phrases search engines use when determining rankings.
Additionally, the more information you provide about a topic, the higher its likelihood to be shared on social media. That’s why crafting blog posts so readers can easily share them with their friends and followers is so important.
Though it isn’t guaranteed that longer posts will bring in more traffic, they can be a huge advantage for businesses looking to boost their organic search traffic. When your blog post is longer, it is more likely to contain relevant keywords and phrases which could boost its ranking on search results.
Additionally, longer posts tend to be authoritative and in-depth – exactly what search engines prefer. They can see that the article has been thoroughly researched, includes reliable sources, and follows an organized structure and format.
These factors increase their likelihood to appear highly in search results, potentially leading to increased traffic. This is especially true if the topic of your blog is relevant and important to your readers.
Companies with 10 to 25 employees or over 200 workers often saw better traffic when they published more than 11 blog posts per month.
Some Basic Guidelines For Writing Small Blog Posts
- Skip the fluff, which can turn readers off
- Keep length appropriate to the purpose and subject of the post. Generally, you don’t need to write an encyclopedia to define a term, word, and concept
- Divide you content to take appropriate advantage of whitespace to emphasize and organize your blog post
- Leverage your blog post title to convey your message
- Use section headers to convey your point
- Maximize your first sentence
- Be concise and direct in your writing
- Use Graphics and Pictures to enrich your message
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