Bert Swope
Social media marketers frequently list increased website traffic as one of the primary benefits of their efforts. Learn how you can drive more visitors to your blog using these tried-and-tested strategies.
People tend to share content that reaffirms their own viewpoints. When creating content, focus on topics which provoke strong responses and use provocative takes to get readers talking.
Publish and Refresh Your Content Regularly
While general social media best practices will help increase reach and engagement, there are specific tactics designed to drive traffic directly to your blog. From using relevant, timely content with eye-catching visuals, to optimizing posts according to each platform’s algorithms and analytics – these tactics can ensure that more people see your content.
Make sure that you’re posting regularly to the appropriate social platforms, for example Facebook’s algorithm favors posts with images or video over text, while LinkedIn offers long-form content designed to foster dialogue.
Make sure your posts appear at their most effective times on each platform – off-peak posting can diminish visibility, so take steps such as testing different posting schedules or using automated content scheduling tools like Tailwind to increase exposure.
Engaging social media groups or pages dedicated to your industry or topics is another way to drive more eyes onto your posts, giving your content access to an audience it might otherwise never reach, potentially becoming the top post in users’ feeds.
Make sure your social media profiles are optimized for your brand and include links back to your website, showing your audience that you are active across platforms while leading them directly back to your blog and increasing clicks and visits. A well-optimized profile can build trust between brands and followers as they feel more comfortable sharing your content with each other.
Optimize Your Social Profiles
Many brands possess social media accounts but fail to optimize them effectively, an oversight which prevents them from driving traffic back to their websites. Social media provides potential customers with a space to engage, search for products and share brand experiences; without optimizing these profiles these brands miss out on sales, email sign-ups and more opportunities.
Optimized social media profiles make it easy for users to locate and recognize your content, increasing their likelihood of following you and building trust among followers. They also help create an atmosphere in which people feel comfortable engaging with your brand.
Use keywords your audience uses when searching social media to increase the visibility of your posts, for instance, including “How-to” or “Top tips” as keywords can help the social media algorithm prioritize it and give your post greater exposure in their feeds.
Visual elements, like images, infographics, and videos, effectively increase your content’s visibility and increase its readability for followers. Not only can these catch their attention more quickly than just words can, they can also simplify complex topics with greater ease and speed.
By sharing your blog posts across multiple social media accounts with different images, captions, and tags to increase engagement, this will notify your followers that there is new content waiting for them and encourage them to check it out.
Consider paid social media promotions as another means of driving traffic to your blog posts by increasing their visibility on social media platforms such as Facebook or Twitter. A well-planned campaign will allow you to target specific demographics, website visitors, or custom created audiences so as to appear in their feeds.
Make Your Content Shareable
Visuals are essential in producing shareable blog content. BuzzSumo research indicates that posts featuring images generate 2.3 times more engagement than those without. Not just Instagram posts benefit, either; articles featuring images, GIFs or memes outperform those without. Videos featuring thumbnails also receive 3X more clicks than those without.
If your business creates blogs, records podcasts or produces educational videos for its website, ensure readers can easily share this content by adding one-click sharing buttons. Utilize free heat mapping plugins like Plerdy to optimize where these buttons should go; once you know where readers click most often on content – place buttons accordingly in order to increase the likelihood of shares.
Make sure you use the most relevant hashtags for your posts by conducting keyword research and finding those most pertinent to the topics. Testing hashtags to see what resonates with your audience will help you understand how they have responded, which in turn may encourage you to refine blog writing and topics so as to keep garnering positive responses from their audiences.
Utilize various social media techniques to boost your content’s reach and make it accessible to audiences that might otherwise not follow your blog. This could include tweeting about posts, updating statuses or starting discussions on Facebook, and advertising targeting specific demographics or custom audiences that align with your goals.
Promote Your Content
Promoting content cannot be underestimated when it comes to driving traffic from social media. Doing this will allow your posts to rise through the feed and reach users that might have otherwise gone undetected.
Promotion should be included as part of your overall content strategy in order to give yourself the best chance at driving traffic and increasing blog visibility.
Promotion on the appropriate platforms can make all the difference when it comes to getting people to read your content and engage. Use relevant hashtags, and request people engage by commenting, sharing, or responding directly.
Even though most blogs have separate social pages, it’s essential to integrate your posts into your business’s overall social media presence. This will allow your audience to familiarize themselves with you and engage with your content more easily. Optimizing a profile helps build brand trust while simultaneously making content easily discoverable by the public.
Remember that each social platform has its own algorithm, and the timing of your posts can play an integral role in how much engagement they receive. Take the time to research optimal times for posting on each platform, using tools like Tailwind to automatically schedule them at their most efficient moments.
Use Compelling Visuals
An integral component of any blog strategy should include making it easy for readers to share your posts across social media channels, so as many people as possible can see your posts, which in turn increases traffic back to your website and blog. A great way of accomplishing this goal is incorporating a social media plan into your plan, so as to align content and social media strategies and ensure your posts reach the appropriate target audiences at exactly the right time.
Add visual appeal and increase social media engagement by creating captivating visual content. People on social media tend to respond better to images and video than written material; therefore, creating eye-catching visual content that captures people’s interest quickly will make getting them to click through to your link and read your blog post much simpler.
Visuals can help your company stand out from competitors. For instance, if you own a welding business, creating videos of your equipment in various settings will allow readers to more closely relate to your brand. These can be posted to social media accounts with relevant hashtags, so they’re easily searchable!
Hashtags are integral to your social media marketing strategy and can help reach new readers for your blog posts. But you mustn’t overuse popular hashtags that have already become oversaturated with brands. Tools like Sprout Social can assist in researching and analyzing hashtags to determine those which work best with your content.
If you want to increase the performance of your blog posts, paid advertising could be the way to do it. By targeting specific demographics and website visitors likely to engage with them, paid ads allow your content to get maximum return from its budget.