Bold Pinterest title graphic showing “How to Repost on Pinterest Correctly” with a phone repin button—quick tips to grow reach and clicks.

Fresh content is one of the core tenets of successful Pinterest strategies, yet what defines “fresh?”

Minor adjustments may still count as fresh, while meaningful ones will produce better results. Here are a few strategies for repinning on Pinterest correctly: 1. Revamp existing Pins

1. Make sure the image is fresh

Fresh content is at the heart of Pinterest’s new algorithm. This means that pins with new titles and descriptions will be distributed more widely (and seen by larger audiences) than older or less relevant pins – great news for creators looking to increase traffic to their websites or blogs through these changes.

An easy way to make a Pin “fresh” is by creating an original image from scratch. Remember, however, that creating something entirely new doesn’t just mean changing angles or zoom levels; there needs to be noticeable difference visible to Pinners. If creating new images for existing blog posts or product listings it would also be prudent to update titles and descriptions accordingly in order to ensure that this new image remains as relevant and eye-catching as possible for Pinners.

Repinning content from other accounts requires using fresh images in order to keep your posts from becoming too outdated and maximize their performance. This will help prevent your content from becoming stagnant while simultaneously getting maximum return for each Pin you share.

2. Make sure the link is relevant

Reposting content on Pinterest is an excellent way to engage your target audience and increase brand recognition. But it is essential that any posts you repin are fresh and relevant for their target demographic; otherwise you risk legal ramifications while simultaneously showing your audience that intellectual property rights are respected. Be sure to tag the creator of original post when repinning as this will show respect for intellectual property rights as well.

With recent changes to Pinterest’s algorithm, it has never been more crucial for pinners to ensure their pins remain relevant and up-to-date. Luckily, there are numerous strategies you can employ to revitalise old Pins and increase effectiveness; you might consider adding new photos, altering titles or descriptions or using relevant hashtags – the key here being crafting high-quality, creative Pins that appeal to your target audience’s interests.

Be sure to include a link back to its original source when reposting content on Pinterest; this is especially crucial if using affiliate links, as this will show your audience that you are receiving compensation from referrals. Furthermore, remember that Pinterest is not simply a social platform; its search engine nature will determine whether or not your Pins’ SEO success.

Keep in mind that Pinterest will identify duplicate content and may penalize accounts that share too much. If you pin multiple times the same image or title, your Pins may receive less distribution and exposure compared to similar Pins with similar content. Furthermore, doing this multiple times could cause spam filters to detect your account and block it from being seen by other users.

To avoid this situation, make sure that you regularly post new Pins that cover a range of topics. Prioritize posting Pins that provide original content and offers. Additionally, when reposting old Pins be sure to update their descriptions and keywords for maximum relevancy to your target audience.

3. Make sure the image is high-quality

An engaging Pin image is key to your success on Pinterest. A winning Pin should be clear, focused, and feature an appealing title; also included should be relevant and engaging descriptions, links to your website and calls-to-action (e.g. “click here” or “shop now”).

Pinterest’s algorithm rewards fresh content, meaning newer pieces will be distributed more often and reach larger audiences than older pieces. However, it’s important to avoid oversharing duplicate content – Pinterest guidelines on this matter vary significantly and often. Tailwind’s SmartGuide takes out any guesswork when creating Pinterest content by applying best practices directly from its source!

Tweets and social media posts tend to have short lifespans, while Pins have an indefinite lifecycle. A Pin with the right combination of image quality and catchy title could get engagement months or years after its initial sharing date, making the investment in quality Pinterest images worthwhile if you want your pins to perform well. Just be careful about duplicating any existing posts which have seen significant engagement as Pinterest may penalize accounts that share too many duplicated items.

4. Make sure the image is unique

Pinterest prioritizes fresh, engaging content over duplicate pieces in areas like its Home Feed and Search results, so repinning a pin without creating new images may reduce its distribution and impact.

However, it’s still okay to reshare older pins if they remain relevant; however, when doing so it is essential that new images and titles be created for any content being reshared so the algorithm recognizes its context more readily.

Repinning your own content to Pinterest can not only help increase engagement but can also boost domain authority and verify relevance of posts, leading to greater search performance for those Pins which in turn results in additional traffic and exposure.


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