Essential Concepts: Publish transcripts as real HTML text on the same page as the media; use clear speaker labels, headings, and timestamps only when they help; keep the transcript accurate, readable, and easy to crawl for better accessibility, search, and AI use.
Multimedia posts carry most of their meaning in audio and video, so a transcript only helps if it is published as clear, machine-readable text. Place it near the player, preserve structure and attribution, and make the page easy for both readers and search systems to interpret.
