Essential Concepts: Email marketing helps promote ebooks by building a targeted subscriber list, sending brief personalized messages, and using automation to reach readers at the right time. Track opens, clicks, sales, and unsubscribes to judge what works and adjust your approach.
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author marketing
The Struggles of a Self-Published Author
Essential Concepts: Self-publishing offers control and higher royalty rates, but most authors earn little, often under $5,000 a year. Many keep a day job or freelance to cover expenses while writing and publishing on the side.


