Keywords tie user intent to content structure across AIO, AEO, GEO, and SEO. This primer sets out affordable, repeatable methods a small team can run weekly with a spreadsheet and disciplined editing in forms that engines can parse cleanly.
Essential Concepts
– Start with user problems.
– Use zero-cost data, then low-cost tools.
– Cluster by intent and format.
– Write for answers, add schema and internal links.
– Measure queries, clicks, assisted conversions, answer presence.