Essential Concepts: Use anchor text that is clear, specific, and natural. Avoid repeating exact keywords, and match each link to the destination page and the sentence around it.
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internal linking strategy
Blogging – Why use internal links?
Essential Concepts
Internal links guide readers to related pages, reduce friction, and help organize your site into clear topic hierarchies. They can also support search visibility by linking related content, but their main value is making useful information easier to find.