Paid author interviews can help self-published writers reach readers, but an appearance has little value if the audience is unlikely to buy the book. Before paying, ask who will see it, what the fee covers, and how you will judge the results.
Essential Concepts
Audience fit, full cost, measurable results. Related posts: [Book marketing](https://blog.reedsy.com/book-marketing/) and [How to market a book](https://blog.reedsy.com/how-to-market-a-book/).